How to write meta tag titles

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For SEO title tag is quite important. It is always a torouple also to find an apropriate title tag that looks good for Search Engine as well as for the customer who sees the title tag in the search results and is prompted to click.

We all know that idealy your title should be 50-60 characters long.

and a title should contain a keyword or a phrase with a keyword. Some people say that the name of the company should come last and your main keyword should come first.

The way I write my titles are as follows:

Primary Keyword – Secondary Keyword | Company Name

However I have seen allot of titles that are longer than 60 characters and contain a bunch of keywords.

My question is, is it better to have titles of 50-60 characters or would it be more beneficial to have longer titles with more keywords?

If you had a longer title than 60 characters with a bunch of keywords stuffed in would it improve your rankings or help you rank for more phrases?

The only benefit of sticking to the 50-60 character standard that I see is that it is easier to read and looks nicer in search results.

Guest Posting in 2015: What’s It All About?

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Lot of webmasters and some big companies rely on guest post to promote their site’s links and some times just for the PR. Most of these guest posts are just a mixture of useless words no particular creativity or any vision of Author to send a message to the reader, in rely no one actually reads such articles or so called guest posts. Here is an article published in Search Engine watch by Article by  it is posted here for general public to read.

The content of the article

Since Matt Cutts talked about sticking a fork in it back in 2014, there has been much debate about the purpose and value of guest blogging.

I think it’s still worthwhile, and we value contributions from beyond our team, but the landscape has changed over the past two years.

In this post I’ll look at what guest posting is all about now and the value it has for writers and publishers.

Guest Blogging for Links is Dead
The key point from Matt Cutts’ statement is that guest blogging should not be about obtaining links from sites like Search Engine Watch. Or link-building in general.

Matt Cutts’ statement on guest blogging:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well.

Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging as a link-building strategy.


Despite this pronouncement, it still happens. Guest writers will try to insert links to their sites, and we editors receive approaches from people who are clearly all about the links.

In the past, it has been an easy way to gain links. This resulted in a torrent of crappy guest posts and – I speak from experience here – tons and tons of low quality blogging approaches to editors. As someone who has worked for online publishers, I welcomed Cutts’ statement to an extent, as it did ease the flow of guest blogging approaches for a while. Moreover, it forced publishers to deal with the issue.

Some blogs and publishers were concerned about the penalties they may suffer if Google perceived that they’d provided links in return for free content.

In this context, it was obvious that the link between SEO and guest blogging needed to be broken.

As a publisher, my approach to this is to have a policy of no links to guest authors’ own sites, or to those of their clients.

This has a number of positive effects:

It removes the perception that guest authors are writing on sites like this in return for links.

It tells the guest authors that they can’t just cram loads of links into posts pointing at their own websites as a reward for guest blogging.

No links means that guest bloggers have to write for other reasons than link-building.

Point three deters a lot of lower quality approaches and saves us editors time.
So What’s the Point of Guest Blogging Now?
For the publisher, contributed articles have several benefits:

A different perspective. It’s great to have a view from people working in digital marketing, running agencies, e-commerce sites and so on who have a different experience than our writing team.

Promotion. Guest writers who have large networks on social media can help to promote your content to new audiences.

Search visibility. Google wants content and guests providing the kind of quality posts we’re looking for will help us to improve our search visibility.


Quality content. Good guest writers who want to show off their knowledge should provide some quality, and hopefully evergreen, articles which are is valuable for our audience.

I should add that editors and publishers need to be careful about relying on guest bloggers and the types of articles they publish. It’s important to make expected standards clear, as well as general expectations over frequency of posting.

On Search Engine Watch and ClickZ, I intend to have our in-house writing teams producing more, and so the proportion of in-house to guest content will change.

I value guest writers, but it’s important for sites to have their own distinctive editorial voice.

What of the guest author who has sweated over the creation of a masterful blog post?

Well, there are benefits for them too:

Branding. Whether it’s your own brand or that of the business you represent, guest blogging offers the opportunity to make yourself known to a wider audience.

Build your personal reputation. If you know your stuff and can write well, then writing guest articles provides a platform for your insight. Instead of doing it for links, writing posts that have real value and tell potential customers how much you know is more likely to win clients over. It’s a chance to show how clever you are.

Improve your writing skills. Writing for bigger sites means you’ll gain some valuable feedback from editors, as well as the readers.

Share ideas and start discussions. Blogging allows you to start a debate with readers, and the audience provided by a bigger site should provide more feedback.
Audiences for established sites like this aren’t stupid. They can see if a post has been written with the aim of nabbing a link. Or if a post has been written just for self-promotion. It can be very obvious and reflects badly on the author and the site.

On the other hand, if you offer knowledge and insight, and provide your audience with tips and guides which help them do their jobs better, then you will see the benefits.

In Summary
While guest posting has changed recently, I think it still retains a lot of value for publishers and guests alike.

The key is the quality of the contributed articles. If content is written for the right reasons, not for links or self-promotion, then it helps the writer find an audience, and helps the host site achieve its goals.

What do you think? Do you still see guest blogging as valuable? Has Matt Cutts’ statement reduced the number of low quality guest posts?

Are Panda and Penguin really penalties from google

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Article written by By Marie Haynes and published in Search Engine watch here it is presented with some minor changes

Most people refer Penguin and Panda as panelists from Google, however Google is quite adamant that we should not be calling these algorithmic changes penalties.

John Mueller of Google Webmaster Help says in his hangout that these algorithms are NOT penalties, he says “From our point of view, Penguin isn’t a penalty. It’s essentially a search quality algorithm… a penalty is something that is done manually”.

When asked a question about recovering from a ‘Penguin penalty’, John’s answer was: “We see Penguin as an algorithm. It’s not something we’d see as a penalty… It’s not something that’s either on or off. It’s something where we look at the signals that we have and we try to find the right way to adjust for that.”

What is a Google penalty?

If your site has a manual penalty, you will see evidence of this in your Google Search Console (formerly called ‘Webmaster Tools’). To see if you have a manual penalty, go to Search Traffic → Manual Actions. You’ll either see a penalty like this:

Or, if you have no penalty you will see this:


Important Note: You will not always see evidence of a penalty in the ‘messages’ section of the Google Search Console (Webmaster Tools). If you were added to Google Search Console for this site before the site was penalized, then you should see a message that looks something like this:


However, if you became an owner or restricted owner after the penalty message was initially received, there will be no penalty message for you to see in the messages section. In this case, you will still be able to see the penalty in the Manual Actions Viewer though. Hopefully this is something that Google will change in the future. It would be quite helpful to be able to see the past site messages for a newly verified owner.

If you have a manual penalty, once you have cleaned up your site you can file for reconsideration. If you have done a thorough job, then a Google employee will manually remove your penalty. Something that changed in 2013 was that only sites that had a manual action could apply for reconsideration. Prior to this, anyone could file a reconsideration request, even if there was no manual penalty. For sites that were only affected algorithmically, you would get an automated response back telling you that there was no manual penalty. But now, you can’t file for reconsideration unless you actually have a manual penalty.

What is an Algorithmic Filter?

Google’s algorithms are immensely complex. There are parts of the algorithm that are constantly evaluating websites and modifying their rank depending on what they see. For example, Google’s keyword stuffing algorithm re-evaluates your site each time that Google crawls it. There are other parts of the algorithm, however, that we call filters. Filters are modifications that only take effect when Google decides to run them. Penguin and Panda are filters.

If either of these algorithms determines that your website is not a high quality site (or does not have high quality backlinks, in the case of Penguin), then Google will adjust the algorithm so that your site does not rank as well. If you have lots of issues, you can be affected severely. If you have just a few issues, you may see just a minor rank deduction.

I look at Penguin and Panda as if they were like sandbags that are holding a hot air balloon down. A site with serious issues can have very heavy sandbags that pull the site down and make it almost impossible for the site to rise in rankings unless those sandbags are removed. A site with minor issues might have lighter sandbags applied. These smaller weights still pull the site down somewhat, but not as severely.

Here are some things that separate manual penalties from algorithmic filters:

A manual penalty is manually applied by a member of Google’s webspam team. An algorithmic filter is an automatic thing.
You can’t file for reconsideration to get an algorithmic filter removed.
With a manual penalty, once you’ve cleaned up, and successfully requested reconsideration, the penalty is lifted. With an algorithmic filter, you need to improve your site and then wait for the algorithm (Penguin or Panda) to either update or refresh and reassess your site.
A manual penalty is either on or off. There can be cases where a severe penalty can be downgraded to a less severe one such as having a sitewide unnatural links penalty downgraded to a partial but in general a manual penalty is either there or it’s not. But, with an algorithmic filter, you can be affected to different degrees. Not all algorithmic hits are drastic.
There is no way of telling whether you are being demoted by an algorithmic filter. Google employees have a console where they can see whether a site is being affected by Panda or Penguin, but webmasters can’t see this. Oh how I wish Google would allow us to see whether we are dealing with an algorithmic filter! If you can see a drop in traffic that coincides the the date of a known or suspected refresh or update of Panda or Penguin, then this is a good hint that you are dealing with one of these issues. However, not all refreshes are announced. And, in the future, Google plans to incorporate both of these algorithms into the main algorithm so it is going to be hard to determine what needs to be done in order to see recovery.
With an algorithmic filter, there is no way of knowing whether you’ve done enough work to escape the filter once it re-runs. If you clean up your backlinks, Penguin refreshes and you see a mild improvement, there’s no way of knowing whether you would have seen more improvement if you had removed or disavowed more links. You can’t tell whether you still have a mild case of Penguin or whether the site is completely free of algorithmic sandbags holding it down. Similarly, Google doesn’t tell you what type of on-site quality issues they want to see cleaned up for Panda. We take our best guess when doing a Panda cleanup, but if Google is taking issue with something that we haven’t addressed and is still suppressing the rankings for that site, there’s no way to know.
Should We Be Calling Panda and Penguin Penalties?

Do a Google search for “Panda penalty” or “Penguin penalty” and you’ll see some well known SEO professionals using this terminology. Is it wrong to do so? In my mind it’s all semantics. If you want to sound like someone who really understands Google’s algorithms, it’s probably best to refer to Panda and Penguin as algorithmic filters rather than penalties. But, when I’m talking to a small business owner who has had their revenue severely cut because they’re stuck under an algorithmic filter, I certainly don’t correct them when they say they are being penalized.

I feel that Google has done a good job at cleaning up the search results for the most part. When someone searches for information on car insurance, they’re not likely to see some scuzzy site that got to the top of Google by manipulating the PageRank flowing to the site. As a user, I generally am getting better results now than I did a few years ago. It’s good for Google to show the most relevant results possible. But, these filters are causing so many businesses to suffer severely. Some made poor decisions in hiring a low quality SEO to build links to their site. Others don’t even know what they did wrong, but are the victim of site quality issues that perhaps are caused by a faulty CMS. In my opinion, there needs to be a better way for sites like this to be able to recover.

What Do You Think?

Have you been negatively affected by Panda or Penguin? Do you think we should be calling these penalties?

How to Make Your WordPress Site Search Engine & Marketing Ready

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The more I use WordPress, the more I love it as a platform for building beautiful and robust websites. But it probably wasn’t until I was invited to speak at WordCamp in 2014 that I began to truly appreciate the awesomeness that is WordPress.

Being with so many knowledgeable people whose sole goal is to help others use WordPress to earn a living, broadcast their message, or fulfill their passions, and it’s difficult not to learn of all the things that make WordPress such a powerful content management system.

Because WordPress is open source, there are plenty of plugins you can use to help make your website more search engine friendly and web marketing ready. While I don’t want to focus too much on specific plugins in this post, I do want to highlight a lot of native WordPress and plugin settings that you can–and should–be implementing on your WordPress site.

This guide covers three main areas:

How to Optimize Your WordPress Site for Search
How to Optimize Your WordPress Site for Visitors
General Housekeeping issues
This is just a starter guide, and is by no means comprehensive for what can be accomplished using WordPress or the plugins mentioned here. Ultimately, your needs will be different from anyone else’s, so my goal here is to just cover the basics that just about every site needs.

How to Optimize Your WordPress Site for Search
There is no arguing that search engines are an important part of marketing your website. We can choose to focus only on visitors, but those visitors come through search engines, so there are some basic architectural issues that have to be addressed to help the search engines properly spider, index and analyze your site.

Set the www.
Every website comes equipped with potential duplicate content issues that, if you don’t correct them, can cause the search engines to split the value of your home page between two URLs. It typically looks something like this: or

Search engines treat the same URLs–just with and without the www.–as two separate pages. It’s your job to configure WordPress so search engines are fed only one version of the URL.

This is done in General Settings > Site Address (URL).

Here you want to put the URL of your site. Decide whether or not you want to use the www. in the URL or not. Which one you choose doesn’t really matter. Just pick one you like and stick with it.

WP site – set the www

Once you determine which way you’re going, be sure all the internal site hyperlinks in your navigation and elsewhere use the same version so search engines are likely to only index the correct version of your URLs.

Since search engines can still find the other version of your URL should someone type it in incorrectly, you’ll want to also talk with a developer about how to prevent that from happening with global 301 redirects.

Allow Search Engines to Index Your Site
If the search engines can’t index your site, you have little to no chance of appearing in the search results. By default, your WordPress settings should allow the search engines through, but often times, while in development, a site is deliberately blocked. Either way, this is definitely a setting you’ll want to double-check to be sure.

Allow search engines to index your site

Do this in Reading Settings > Search Engine Visibility.

Keeping the box unchecked allows the search engines through.

Set Your URL Structure
The default settings for WordPress URLs use parameters and numbers that represent the page. For web marketing purposes, you want URLs that use words, not numbers.

WordPress gives you several customization options. The quick and easy option is to use the post name in the URL, but you can set a more customized structure. This is great if you want your blog posts to fall into a specific /blog/ URL category. (i.e. vs.

I’m a big fan of categorization, so I opt for the custom structure so I can build the URLs the way I like.

How to set up your URL structure in WordPress

You can customize your blog post under Permalink Settings.

Simply choose the specific setting you want.

Configure Your Meta Information
The Yoast SEO plugin has a number of settings we’ll be using throughout this tutorial. If you don’t have this plugin installed, you’ll have to find similar settings for the plugin you are using, or just install Yoast and follow along.

There are a few meta settings (not to be confused with meta descriptions or meta keyword tags) that can be helpful to your marketing efforts.

Most blogs have archive pages that are a great way to get to good content by category, tag or date, but by themselves, they don’t make for good landing pages from search results. Since these archive pages can really add up (one archive page per month multiplied by the number of years you have been or will be blogging!), it’s a good idea to allow search engines to spider those pages but not put them in the index.

Check the box under Yoast Titles and Metas > Sitewide meta settings > Noindex subpages of archives.

By doing this, you’re helping the search engines focus on the content that has the most value by keeping those pages out of the search results.

Next, you want to remove the possibility that Google will pull your page title and description information from the DMOZ directory and display it in the search results. I honestly don’t know if Google still does this on a regular basis or not, but until they definitively say otherwise, this is one setting I wouldn’t go without.

Check the box under Yoast Titles and Metas > Sitewide meta settings > Add noodp meta robots tag sitewide.

This gives you control over our messaging, not a third-party directory that isn’t looking out for your best interests.

Clean Up Your Head Code
WordPress is great, but it’s not perfect. A lot of arbitrary code gets added into the site that can have some negative effects on your optimization efforts. Yoast provides a setting that performs a quick cleanup of this code.

The one of particular concern for me is the shortlinks. By default, WordPress adds shortlinks in your code that redirect to the post title. These shortlinks have little real-world value and may potentially cause a loss of page authority if the search engines count them as a link.

Clean up your head code in WordPress

Under Yoast Titles and Metas > Clean up the , check the top three boxes.

Hiding the RSS links is optional, depending if you want your pages to be found via RSS or not.

Optimize Your Pages
The Yoast plugin gives you an incredible amount of control to customize your page titles and meta descriptions. Without this customization, the title tag of any page is the same as the WordPress page title. That’s fine if all your page titles are two words long, but that’s not good optimization.

Both your page titles and meta descriptions are likely to appear in the search results. This is your chance to control the message you want searchers to see anytime your pages appear in front of them. Use this space to customize your title tag and meta descriptions for keywords, brand, messaging and click enticement.

Optimize your web pages in WordPress

Under Pages > [select your page] > WordPress SEO by Yoast, find the SEO Title and Meta Description Fields.

The Yoast plugin will let you know if your content is too long. Keeping within the recommended character length ensures that your content will fully appear in the search results as you intend.

Redirect Changed URLs
Changes in URLs happen from time to time. Sometimes you just want to re-categorize a page with a more appropriate URL (i.e. to, or you’ve done an entire restructuring of your site, moving pages around into new navigational categories.

Whenever such changes are made, you want to make sure to 301 redirect the old URLs to the new ones. Failure to redirect these URLs will cause you to lose any authority value the old URL achieved. In other words, the new URL will be starting from scratch.

A plugin called Redirection handles this nicely, making the set up of redirects fairly easy. It also gives you stats on how often a redirect is triggered.

Go to Tools > Redirection > Add new redirection to add new redirects.

The source URL is the old URL, and target URL is the new one.

Optimize WordPress for Visitors
With WordPress optimized for search engines, you now need to focus on your visitors. After all, there is no sense driving traffic to a site that visitors simply don’t like or won’t have a good experience interacting with.

I’ll walk you through some settings and other considerations for making sure your site is one visitors enjoy. This will increase your on-site engagement as well as conversions.

Offer Related Posts to Read
When a visitor has finished reading one of your blog posts, what do they do next? Most likely they close the browser window or tab and move on with their day. If there is nothing else enticing the visitor to stay engaged on your site, they won’t stay.

However, knowing that the visitor is interested in reading one piece of content, perhaps they will be interested in another. At the end of each post, offer the reader some links to other content they might find valuable. These posts are often similar to the current one they are reading and/or timely in nature.

Offer related posts on your blog articles

Giving your readers options to stay engaged is no guarantee that they will, but it eliminates the guarantee that they won’t.

Allow Comments?
Many sites are shutting down comments on their blogs in favor of engaging on social media. This may or may not be the right strategy for you, but you’ll want to consider each option carefully and make a decision for what’s best for your audience and your business.

If your audience is small and you’re not likely to get a lot of comments, it’s usually better to keep comments turned off until you reach a point where you’ll get more engagement.

To select the best comment settings, go to Discussion Settings > Default article settings and Other comment settings.

Allow Visitors to Subscribe to Comment Threads
People who take the time to comment on a blog post are doing so because they are interested in the conversation the blog post generates. A great way to keep them involved in the conversation is to allow readers to receive an email when an additional comment is made to the same post.

If visitors have no way of knowing if or when a new comment is posted, they are forced to return to the site on their own in order to keep up with the discussion, or they may forget about the comment altogether and not participate in any additional conversations going on. Neither of these options are good for building engagement.

You can help foster ongoing dialogue by giving the option to subscribe to comments. You’ll need to find a plugin that works with your site and gives you the features you want.

Allow visitors to subscribe to blog comment threads

Prep for Social Media
Today, most engagement takes place on social media, so your WordPress site has to be set up so it can be socialized. Not only do you want to give visitors an option to follow you or your company, you want posts that go out over social media to be share-ready.

Open graph meta data gives you the ability to control the message of your posts as they are shared on the social networks. You have the ability to edit how the post titles, images and other elements are displayed on social networks.
Prep your WordPress site for social media

Check the box under Yoast Social > Add Open Graph meta data

From there you’ll need to customize the information on each post to ensure it displays as you want it to on the social channels.

Set Up Social Sharing
Controlling how your pages display when they are shared is one aspect of social sharing, but you also want to make it easy for visitors to share your content.

The easiest way to do this is to add social sharing icons above, below, or beside your posts so the visitor can easily share the link on their favorite social channel with a single click.

Set up social sharing on your WordPress site

You can find some plugins that do this for you, each with varying visual settings that you can customize to fit your site.

Append Custom Message on End of Posts
Above we talked about giving your readers an opportunity to read more posts on your site to keep them engaged. Another opportunity is to customize a message that is appended to the end of each blog post.

This message can be a short call to action for your services, a link to a download an e-book or an advertisement for a specific product. You can also use text, images, or a combination of both. It’s probably a good idea to mix it up a bit as well so visitors don’t get “banner blindness”. Test different messages to see what gets the most engagement.

Append custom messages to the end of your blog posts

There are a number of plugins you can install to add these custom messages. They each have different features, so find one that fits your needs.

General Housekeeping Issues
There are a few general housekeeping issues that will help you maintain your WordPress site and prevent issues from piling up or disaster from striking. These are all optional, but I suggest serious consideration be given to each.

Backup Your Database
There is nothing worse than finding out that your database has been compromised. The best solution for this is to keep a permanent back up of your database somewhere so you can perform a quick restore.

You can find a plugin that will do this for you, but there are other alternatives as well. Check with your web host provider to see if they back up your databases and, if so, how often. Even still, you can probably perform a quick database backup yourself and store the backup on a local hard drive or server.

Backup your WordPress site

If your site is critical to your livelihood, I recommend doing more than one of these options. I use a back up plugin, rely on my web host to back the database up, perform weekly database downloads to my server, and make sure my server is backed up as well. This is one place were overkill is a good thing.

Find and Fix Broken Links
Inevitably, your site will begin to accumulate broken links. Either you’ve moved some pages around (changed URLs) and didn’t find all the links to those pages on your site, or you’re linking to external pages that have been moved themselves.

One plugin I use called Broken Link Checker scans the site regularly and reports the broken or redirecting links it finds. You can then check each link individually to update or remove the URL right from the tool interface. Redirecting links can be fixed in bulk, by automatically having the old URL changed to the new one.

Find and fix broken links on your WordPress site

Just remember to revisit this tool regularly, fixing links as needed, to keep your broken links from piling up.

Install Google Analytics
Tracking is an important part of running a successful site. Google Analytics is a free tool that gives you data on just about everything you’ll need, and then some.

If you don’t know how to use Analytics properly, that’s ok. Just get the code installed. You can always revisit Analytics once you have a handle on what to do and look for. However, if you don’t install the code now, you won’t have any data to analyze when you’re ready.

Cache Site For Faster Page Load
Caching pages allows visitors to download each page more quickly. WordPress sites often have a lot of code and, with the installation of third-party plugins, it can begin to weigh a site down, causing pages to load slowly.

By caching the site, a “snapshot” of each page is taken. That snapshot is served to visitors, circumventing the multiple downloads needed to display the “live” page. Think of it as the visitor looking at a picture of a house rather than having to build the house each time they want to see it.

Cache your site

The net result is that visitors can quickly navigate from page to page without slowing down their browsing experience.

Does This Make My Site Optimized?
If you implement all of the suggestions above, will your site be “optimized”? Sort of, but not really. Optimization is generally done an a page by page basis, with keyword research, messaging, and other factors being considered.

However, these tips will help make your WordPress site search engine and visitor friendly and give you a higher chance of success when you optimize pages later. In essence, your search engine friendly WordPress site will make any web marketing you do much more effective.

What settings do you think are essential for any WordPress website?

Selling To Customers Through ‘Shoppable Videos’

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Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. “Shoppable video” is a trend that has been slowly rising for several years, but new capabilities from a variety of platforms indicate that it could be poised to become much bigger.

Is video already a part of your marketing strategy? Is it part of your selling strategy? Tell us about your efforts in the comments.

“Retail video brings merchants’ products to life in a way that only e-commerce video can, often resulting in higher customer satisfaction and higher retail sales conversion,” says video marketing news blog ReelSEO.


Greg Jarboe writes on the site that YouTube Shopping is the new window shopping and that “unlike the mall, YouTube never, ever sleeps.” He cites data directly from Google claiming that one third of all shopping searches happen between the hours of 10PM and 4AM.

A couple months ago, Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos.

“Whether it’s watching a product review or learning how to bake a soufflé, we look to video in countless moments throughout to the day to help us get things done,” Google said in a blog post. “We call these micro-moments – when we reflexively turn to our devices to learn more, make a decision, or purchase a product.”

It said it launched TrueView for shopping to “connect the dots between the moment a person watches a video and the moment they decide to make a purchase,” while also making it easy for viewers to get more info on the business’ products with the option to click to buy. (view image)

With these ads, businesses can showcase product details and images, and users can click and purchase from a brand or retail site from within the video ad. The option is available for TrueView in-stream video ads, and works across mobile, desktop, and tablet. 50% of views on YouTube come from mobile.

The ads are integrated with Google Merchant Center, so you can connect campaigns with a Merchant Center feed to dynamically add products and customize ads through contextual and audience signals such as geography and demographic information. (view image)

“Brands that have participated in our early tests of TrueView for shopping have seen strong results for driving interest and sales,” Google noted in the announcement. “Online home goods retailer Wayfair, for instance, saw a 3X revenue increase per impression served when compared to previous campaigns. And beauty retailer Sephora took advantage of this new ad format to drive +80% lift in consideration and +54% lift in ad recall, and an average view time of nearly two minutes.”

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6 Things to consider implementing open-source software

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As open source becomes popular many organisations employ wide array of open-source applications, APIs and code in use today – be it infrastructure and application layers, or in development frameworks and simply the GitHub repositories.

As a applications developer and infrastructure teams you can come under increasing pressure due to organisations rush to develop new services for customers, comply with growing amounts of industry regulation, or simply strive to meet the needs of the information generation.


Here are six things these technical leaders should consider around open-source software.

1. New governance frameworks and policies are required for open-source platforms

Unlike traditional app/dev environments, open-source platforms move at a greater pace and with a very different model for iteration and improvement. Traditional governance and security for these environments would limit the benefits of agility you might hope to get from going down this path.

From security, to support, to indemnity, the challenges of managing open-source code in an enterprise context requires a different set of considerations.

2. The ‘packaged’ open-source model deserves consideration

Whilst a packaged version of an open-source platform from a vendor brings significant benefits – of documentation, versioning, integration points, feature road-maps, support and beyond – there is a trade-off in terms of lag between new community releases and new packaged releases that technical leaders are wary of.

Proper evaluation is needed – with true open-source projects there is total visibility (and community engagement in) resolving bugs and adding functionality. Once a vendor puts its wrap on a set of code, this transparency is lost to some degree.

3. The culture and mindset of the app/dev team must be hungry

The mindset for open-source development is one of entrepreneurial hunger. It’s one of identifying problems and building solutions. More conventional teams might live in denial of these possibilities and prefer to look at the limitations and capabilities of traditional environments, rather than see those limitations as problems that can be solved with code in an open-source context.

4. A greater context of collaboration is required within the app/dev, security and infrastructure teams

With technical delivery for what might be classified within the ‘open source’ umbrella split across a potentially diverse set of teams – like desktop, servers, applications, analytics and security – greater collaboration between the teams is needed to ensure the security and effectiveness of the approach.

If the cost of short-term agility is a long-term cost burden for maintenance, the books may not balance. By working together, however, a more complete set of benefits can be delivered.

5. There is more external consulting support for open source emerging every year

As open-source platforms from the likes of Linux, Cassandra and Hadoop grow in sophistication – and as potential applications grow in data-rich, application-hungry businesses – more traditional outsourcers and IT consultancies are developing specialist propositions around supporting businesses with their apps in these environments. This provides a degree of assurance and resilience to those who need it.

6. Open-source community contributions and the talent conundrum

To attract talent to the developer pool, organisations need to be contributing to the open-source community. But some organisations can’t allow their developers to do this, due to concerns about giving away intellectual property or exposing the possibility of breach that may emerge if they write up code that is potentially vulnerable.

This is the challenge for technology leaders – to find the best way to contribute to the community whilst maintaining integrity and compliance, such that they can win the best talent.

Courtesy from Wai Hung Wan, EMC edited by Jamal Panhwar

MTS India is adopting open source software to cut costs

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mts-indiaNEW DELHI: MTS the combination of Reliance Communications (RCom) and Sistema Shyam Teleservices, are increasingly adopting open source software as it helps them significantly cut costs.

The two telcos say using open source software allows them flexible options for their networks to meet demands for new services besides freeing them from high licensing costs related to proprietary software.

“The implementation has brought down the need for licensing of software as well as the manpower requirement that has to be actually trained by these IT partners of ours,” said Alpna J Doshi, chief information officer at RCom. She said sustaining licensed software is costly.

Open Source software are commonly free with availability of the source code for the community, adopter and end user to study and modify as per their needs.

Proprietary software typically prohibits access to modification of the source, and are usually available through licensing which comes at a cost.

Both RCom and MTS are using open-source software for their Business Support Systems (BSS) like billing & CRM, data and voice value-added services, applications, tele-databases and Virtualization of the server system.

MTS India chief information officer Rajeev Batra said freeware, or open source software, has helped the company reduce development plus applications management costs.

If put financial value to open source (replaced with packaged software), then it can be estimated to be around 20% of the overall software cost within MTS India, he said.

Rcom’s Doshi said roughly 20% software within the company are open source and that mass scale adoption of such software would happen over the next two years. “Mobility and fault management applications which are currently on remedy perhaps can be migrated to open source, as industry evolves and matures enough to have higher level of maintenance,” she said.

Their move comes at a time when the central government has mandated that all of its software requirements should be met through open source. In cases when proprietary software is adopted, the concerned department needs to justify the reasons for the same.

Top telecom operators Bharti Airtel, Vodafone India and Idea Cellular declined to participate in the story.

Analysts reckon that open source is a step in right direction for telcos as it helps them achieve faster time-to-market, significant reduction in principal expenses and stronger mobility offerings.

Sanchit Vir Gogia, chief analyst & group CEO at Greyhound Research, said the prime benefit of adopting open source approach for telcos is that such software can be altered as per the outcomes required.

10 Big Mistakes On Social Networking Sites

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Join Social Networking site to get a lots of traffic – This is the first advise given by the Search Engine Optimizer to new comer. ” Joined almost every social networking site, still not able to register significant changes”. So why these SEO Gurus all the time say off page optimization can change the fate of your blog/site.

Take care of these 10 mistakes and check which one is yours, if you thing none of them is committed by you or your Search Engine Optimization Company, rest assured – You are a lucky guy. Traffic and revenue is coming to you just wait…………..

Mistake #1 : Lack Of Activity

A lot of people carry the misconception that all one needs to do is sign up for a social media site, and the flood gates of self-promotion will open wide. But nothing could be further from the truth! You must be active on your social media site in order to attract attention to anything you may be promoting.

Otherwise, the site’s members will have little or no information about you,which will render your exposure all but non-existent. The best way to avoid falling victim to this problem is to simply take the time to log in each and every day, and take advantage of the site’s features by searching for people, topics, or articles that you find interesting. Additionally, it’s important to post updates about yourself as often as you can.

This practice helps to ensure that you maintain a level of interest about you among the site’s members. By staying active in this way, you magnify interest in you, right along with awareness about the product, service or concept you are promoting. Be active, or risk being invisible!

Mistake #2 No Connections Or The Wrong Connections

The right connections are very important in order to achieve success from using a social networking site. You must have friends, a lots of friends and you must have connections. Without friends and connections, it will be impossible for people to learn about you. Have you noted that – friends and Connections

You know, the best way of marketing is almost always through word of mouth, so the more friends that you have, the more popular you look and by association, your message can be distributed far more effectively.

In fact, I have seen many social networking sites where people may have thousands of friends, and because of their connections, they are spreading relevant information about themselves throughout all of their friends on their social sites whenever they send an update.

This makes for a much broader awareness of what is going on with whatever company or service you are trying to market. Being active is crucial as we pointed about above, but if you are active and you have no friends, then you might as well be talking to yourself.

So you want to make sure that you are bringing on new connections as often as possible, that you’re sending friend requests, and once you send those friend requests, that you grow your relationship with your connections as much as you can. After all, having a friend that doesn’t know about you is the same as not having a friend at all.

Mistake #3 No Profile Picture
When you sign up for a social site, depending upon what it is that you are marketing, you’re likely to find it beneficial to include a profile picture. Not a cartoon image, not a flyer picture, or any kind of thumbnail image.

You need to have a picture of yourself. People like to converse with people they can see, and having a picture of yourself posted helps site users to feel the real person behind your social site profile.
Once you’ve made the decision to include a profile picture, make sure that it is going to be equal to whatever it is that you are marketing. If you are a lawyer, you want to make sure that you’re dressed for the part by wearing a suit in your photo. If you are a teacher, a business casual look may be more appropriate.
If you are somebody that works from home, then your style of dress should reflect a work from home atmosphere. Most importantly, make sure that your picture is tasteful and looks professional.
There’s nothing like a bad profile picture to turn somebody off very quickly from one of your friend requests. It is important to include a profile picture, and if that picture is going to do its job for you, it has to put you forward in the best possible light.

Mistake #4 No Information About You

When you sign up for a social networking site, please take the time to fill out the information about yourself. Taking the time to do this immediately makes you more sociable and related. People like to know your likes and dislikes, from your favorite movie, book, or hobby, all things that are especially important if you are marketing materials that you might produce.

If you are promoting a book, you would want to say your favorite book, of course, is your book! These approaches bring more awareness to the products that you are marketing. If you fail to include information about yourself, you are more likely to be rejected when you send out friend or connection requests.

The more information that you provide, the better, in as concise and simple a way as possible.

Mistake #5 No Website Links

If you are trying to promote any kind of service that you do on the web, and you’re not linking back to your personal website, then what is the point of being on the social site? Make sure that you provide website links within every social site that you sign up for.

Do it wherever the opportunity exists, including (when you obtain permission) on your friends’ home pages or where status updates are posted.

Always include your website link, no matter where you are on that social site. This will create a better listing for you on search engines, and it will also create a buzz to encourage people to visit your site.

Mistake #6 No Feedback From Other People

If nobody is leaving comments on your social site pages, you may find that the image of your business will suffer. The best way to encourage feedback on your own social site pages it to leave comments on other people’s pages so that they can respond back to you, thus creating increased communication involving you.

You might try complimenting others about what you learned from their business when you met them at a networking event, for example. It is always important to have feedback on your social site pages, if for no other reason than to ensure the best word of mouth advertising you can get.

So, when somebody comes to your social site and sees that you have wonderful feedback from an event that you attended, or something that you have done or sold, it elevates your credibility in their minds. This advances the confidence people have in your products, as there are few endorsements more powerful than seeing a little bit of positive feedback from somebody else.

So remember, always stay active, and be sure to leave many comments on the social sites of others so you can maximize feedback to your own site profile.

Mistake #7 Non “Attractive” Profile

To put it quite simply, what I mean by this is to make sure that you dot all your I’s and cross all your T’s. It’s very important to ensure that your social site is well put together. For example, on many social site outlets, you are able to create your own backgrounds or even your own custom layout.

If that kind of flexibility is available to you, make sure that you use it wisely to keep the look of your pages clean and tasteful. Avoid the tendency to overdo it by having too much going on with your backgrounds or “busy” themes, and go for the uncluttered look (you might try “thinking Google” in this regard).

Less clutter means more readability, which ultimately brings more attention to your social site and therefore, to you.

Mistake #8 Too Much Going On

I have seen too many people that sign up for social sites for the purpose of marketing their business in small price make one central and often-repeated mistake: they mix too many social site features with the business elements on their profile pages.

If you are using your social site for marketing your business, then make sure to show your visitors that you are a business minded person. Don’t confuse your message by signing up for things like trivia games such as Mafia Wars or The Dating Game.
You want to make sure that you are keeping your look as professional as possible, keeping in mind that people will clearly notice what it is that you do on your site. So, if you’re trying to market that you’re a lawyer a doctor, or a network-marketing expert, you want to be careful about overusing the non-essential social site features that you join.

Again, you want to show that you are very professional, that this is your business, and that you excel in your field of expertise rather than social site pastimes or contests. Too much mixing of business and pleasure can serve to turn someone off immediately, so do your best to keep it simple and keep it all about business.
If you want to take advantage of the entertainment aspects social sites offer, then consider having two separate social sites – one strictly for your business, and one for your personal use.

But be careful, because some people may be of the type to research both your personal site and your business sites, so be cautious about what you post. Personally, I favor keeping everything that I do on my social sites completely business related.

Mistake #9 Impersonal Communication

Sometimes, people will create a social site and just send bit quotes, back to back. A better approach is to ensure your communication is specific and related directly to you, such as pointing out something interesting you did during the day or something relevant about your business.

You always want to be sure to reinforce the fact that there is a real person behind this social site and not just some robot creating random or irrelevant things.

Make sure that your site gives your visitors a feeling of comfort, so that when they come to your site they see a real person doing real things. This helps to keep your site personable, and thus enhances the likelihood that people will want to return for updates about you on a regular basis.

Mistake #10 Too Much Spam From Your Profile

Please take note, Social networking sites are not designed to facilitate freely spamming people with your idea, your event or your business. Be careful to avoid the appearance of spam with your marketing efforts so that your visitors don’t get the wrong impression about what it is that you are trying to accomplish.

Spam is a big turn off factor, as social networking sites are designed to create relationships and promote networking rather than becoming an overwhelming, 24-hour source of nothing more than commercials and sound bytes.

Accordingly, your mission should be designed to create relationships, maximize networking opportunities, and foster new friendships, so that down the line your status updates and site activities will come to be positive things that people associate with about you.

There is no need to add gimmicky lines, or any kind of false information, to bring more attention to your social site. In fact, these things only serve to leave a sense of distaste with your visitors, so work hard to set yourself apart from the gimmick masters and spam producers.

You will find that your thoughtful and expressive site will be a refreshing break from the day-to-day avalanche of advertising spam people have to contend with. And that break may be just the one you need to put your business firmly at the front of your visitors’ minds.

In my experience, there are many factors that limit or reduce the effectiveness of a social media website presence. By avoiding these “top ten” common mistakes, you’ll be well on your way to presenting yourself in a constructive and profitable way.

Tags: bookmarking, Off page Optimization, off page optimization tricks, rakesh, SEO, social media

Most Important SEO Factors For a Good Website

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If you have your own website, you must want to get more and more visitors for your website and must fight for getting top rank in search engine like Google, Yahoo and MSN. When you get more and more visitors, your earning from the website will also goes on increasing. But there are certain crucial techniques by which you can place your website at high in search engine result pages. If you are aware of these factors, your website will play a crucial role in SEO world. To help every website owner, here are some important and most influential SEO factors that will build a successful presence in the search engine result pages. When you put them into your website, you will find a dramatic improvement in Google rankings.

USE KEYWORD ANYWHERE IN YOUR TITLE TAG: Keyword research is one of the crucial factors in search engine ranking. So, start with a good keyword research. Each page must have a unique title tag which describes what the page is exactly about. The title tag of the website must be easy to read and must be well written to bring more traffic. The keyword must be placed into the title tag, so that the readers can easily understand what the web page is about, but keyword should not be keyword stuff. If your website is for your local customer, then must include locality in your title tag. Concentrate on keyword that will help you for good ranking is google search engine and try to place this keyword at the beginning of the title tag.
USE KEYWORD FOCUSED ANCHOR TEST FROM EXTERNAL LINKS: Inbound links are crucial from other domains. These inbound links with your keyword as an anchor text are much better. They have great importance in SEO.
EXTERNAL LINKS RELEVANCY: Quantity as well as quality of the external links matter greatly. Links work as a vote and more links mean more votes, more links otherwise mean your page will get more popularity in Google ranking. Three relevant links from most popular websites is much better than 40 links from unrelated low-ranked sites.
UNIQUE AND FRESH CONTENT: Content is the king for all websites. If your content is good enough, this will read by more and more readers, this means that you are achieving more and more traffics. More traffic means your website is ranking good in search engine. Duplicate content lowers your web page rank. For good ranking in search engine add content on regular basis. Search engine works as a hungry children and hunger for good and fresh content with ample of information. So, add fresh and information rich content and by adding of viral aspect and plenty of best quality incoming links and you will get yourself an authoritative page and must rank well.
USE KEYWORD IN DOMAIN NAME: Add your keyword in your domain name which will give you a great SEO rank and ease your competition. New content for a domain which already has a strong presence in internet must value more by search engines like Google, Yahoo and MSN.

USE KEYWORD IN THE BODY TEXT: Use keyword 2-5% in your article and this repetition of keyword(s) throughout the content tells Google about the page and how relevant is the keyword for a particular search term, but do not overdo it. For good impression of the content bold the keyword(s).

Other important factors which help a website in good ranking are-
• Diversity of your link sources;
• Use keyword in H1 header tag;
• For internal links keyword in the anchor text;
• Use keyword in the page URL;
• Existence of the Meta description tag etc.

How SEO will be benefited from the strong relation between CX, UX and SEO

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Are you a SEO expert? Working in an agency or like to work in-house! Then you are suppose to working with people who mainly focused on CX (customer experience) or UX (user experience). In future, the role of CX, UX and SEO will increase to fulfill the growing demand of them. CX, UX and SEO can be defined in three ways like-

• Customer Experience: It focuses mainly on business goal and emphasizes on both online and offline entire customer journey.

• User Experience: This experience mainly focuses on user goals and emphasizes on the digital journey of the customers upon their arrival to your own website or digital experience.

• Search Engine Optimization: Search Engine Optimization combines business goals as well as user goals and emphasizes on the digital journey of the customers before and after their arrival to your website.

A SEO expert achieves great benefits from the best understanding of the role and motivation of CX and UX partners he/she works on regular basis.

Role of CX in driving traffics: When you understand what makes CX counterpart tick, you must gain an opportunity to become more successful to drive perfect and potential customers to your website. CX mainly concerned with all business goals and ensure that the customer must achieve them. You will obviously find a business-driven motivation that drives your CX counterpart when selling more of a special type of high dollar products or the increase number of positive review for a particular type of product that the companies have produced. CX helps a SEO to determine how to focus your business efforts, new opportunity and unique solution. By understanding the business goals of CX, you can easily understand what to tackle and how to do that.

Role of UX in driving traffics: When you understand the main driving factors of your UX teammates, you can help ensure the potential customers you drive to your digital platforms have a pleasant experience. UX is mainly concerned with the users experience on the site and how they are able to find the information which is important to accomplish vital tasks. An UX professional leans on real users data by means of qualitative methods like user tests or focus groups. To make an expert decision and works like an UX expert, the UX partners apply a special type of matrix and using this matrix, you can make excellent changes in on-page elements of SEO strategies. Understanding things like scroll depth data or heat map help to prioritize that what type of contents or on-page elements are indeed very important to users. Qualitative data (like user tests) helps to decide how content or navigation should be structured to prevent users from their poor experience. If you be able to provide users with more positive experience, then you will certainly be able to reap the benefits of search engines.

Lastly, the more knowledge you will get about this system, the better will be your SEO and you will be able to drive more traffic that helps your webpage to rank better.