Are you a SEO expert? Working in an agency or like to work in-house! Then you are suppose to working with people who mainly focused on CX (customer experience) or UX (user experience). In future, the role of CX, UX and SEO will increase to fulfill the growing demand of them. CX, UX and SEO can be defined in three ways like-
• Customer Experience: It focuses mainly on business goal and emphasizes on both online and offline entire customer journey.
• User Experience: This experience mainly focuses on user goals and emphasizes on the digital journey of the customers upon their arrival to your own website or digital experience.
• Search Engine Optimization: Search Engine Optimization combines business goals as well as user goals and emphasizes on the digital journey of the customers before and after their arrival to your website.
A SEO expert achieves great benefits from the best understanding of the role and motivation of CX and UX partners he/she works on regular basis.
Role of CX in driving traffics: When you understand what makes CX counterpart tick, you must gain an opportunity to become more successful to drive perfect and potential customers to your website. CX mainly concerned with all business goals and ensure that the customer must achieve them. You will obviously find a business-driven motivation that drives your CX counterpart when selling more of a special type of high dollar products or the increase number of positive review for a particular type of product that the companies have produced. CX helps a SEO to determine how to focus your business efforts, new opportunity and unique solution. By understanding the business goals of CX, you can easily understand what to tackle and how to do that.
Role of UX in driving traffics: When you understand the main driving factors of your UX teammates, you can help ensure the potential customers you drive to your digital platforms have a pleasant experience. UX is mainly concerned with the users experience on the site and how they are able to find the information which is important to accomplish vital tasks. An UX professional leans on real users data by means of qualitative methods like user tests or focus groups. To make an expert decision and works like an UX expert, the UX partners apply a special type of matrix and using this matrix, you can make excellent changes in on-page elements of SEO strategies. Understanding things like scroll depth data or heat map help to prioritize that what type of contents or on-page elements are indeed very important to users. Qualitative data (like user tests) helps to decide how content or navigation should be structured to prevent users from their poor experience. If you be able to provide users with more positive experience, then you will certainly be able to reap the benefits of search engines.
Lastly, the more knowledge you will get about this system, the better will be your SEO and you will be able to drive more traffic that helps your webpage to rank better.