Category Archives: SEO

Complete On Page Search Engine Optimization Guide

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Well Designed Website make a sale. Please take some time to seriously evaluate your website and follow the steps provided in this guide that can help your to achieve high ranking in the search engine and can bring a lots of targeted traffic to your website. If you are able to implement the recommended methods in this guide. I am 100% sure, Your site will be in the top 10 in all the search engines.

Following are the most important factors any search engine give while ranking any website in their algorithm.

Title tag, The main body Text, Meta tag, Link popularity, Domain Name, Heading Tags, No of Keywords, Bold and Italics, Folder Name, Image Alt Tag , Title attribute and keyword in the beginning of the sentences.

On the Basis of their importance, we can rank them as follows

Title Tag 2.0
Link Popularity 2.0
The Main Body Text 1.5
Domain Name 1.0
Keyword Density 1.0
Heading Tags 0.5
Proximity of Keywords 0.5
Bold or Italic 0.4
Folder or Filename 0.4
Meta Description 0.3
Alt Tag 0.2
Title Attribute 0.1
Meta Keywords 0.1
Total Score 10
Title Tag

Title tag is the Most important tag of your webpage.It is Basically short description of your website, and the most important keywords ( words ) must go here. Must see video on Keywords research on Google adwords Keywords tool.

Every webpage must have a title tag and that must be unique.Don’t use the same title tag multiple times in your website. It should be inserted inside your webpage like this . Two most recommended tools for finding keywords are Google Adwords Tool for HTML based webpages and Keyword Spinner for WordPress.


101 Search Engine Optimization Guide Tips

How to write better Title Tag

.It should always appear just after the heading tag .
It should be specific and must contain your desired keywords or phrases
Use only keywords and phrases that are also available in your body text on your Page
You can use the same keyword twice to attain more keyword density, But make it very sure they must not appear side by side.
6-12 words ( Less than 60 Characters) are considered as a good length for a title tag.
Consider using both form of the keywords i,e singular and plural form of the keyword.
It should be readable like a phrase that make some grammatical and logical sense, not collection of keywords.
Try to place your primary keyword and the starting of the title tag.
Keep the words in Title case ( Example 101 Search Engine Optimization Tips )
Make sure to avoid search engine stop words or words Like Home, Index, No-Index, Default etc.
Avoid using superlative in your title Tag like Cheapest, fastest, The best , Oldest etc.)
Try to Minimize the use of Commas in the title tag.
Strive for Keyword Density between 25-30% for each Keyword.
Always remember to close this tag with
All pages must have unique and Descriptive Keyword Phrases in the title. One page of your site may be Seen as more relevant for a particular keyword when compared to another )
Try to Keep title tag as Unique as possible in your website.
Do not Change your title tags regularly.
BAD PRACTICES

Kerla, backwater, Land,river
money, online, earn <title/><br /> GOOD PRACTICES</p> <p><title> Kerla- The Land of river and Backwater
Earn Money Online
The Main Body Text

How to write better Main Body Tag

Keyword Prominence :Make sure to put the Most important keywords in the Beginning of your carefully crafted Paragraph at the beginning of your Page.A Keyword that appear nearer to the top of the page area will be considered the most important keyword/keywords.
Keyword Density : If your page contains less than 500 words. Keeping 1-3% keyword is considered a better one, if your page contains more than 500 words, your can consider between 3 to 5% keywords.
Try to provide minimum 250 words and maximum 750 words in each page. This is not a hard and Fast rule but it is observed that long pages are often bypassed by the visitors.
Use CSS instead of Tags.
Try to avoid all java scripts that are coming through some external files.
Try to avoid image button and Java scripts links,try to keep in pure text links.
Use heading tags ( h1,h2,h3) . Most search engine love h1,h2,h3 tags. Try to put your important keywords or phrases here.
Repeat the tag in the page heading if possible.<br /> keyword Proximity : It refers to the closeness between two or more than two keywords.Try to keep as close as possible your possible keywords or phrases , which is generally searched on the internet as a single phrase.<br /> Place some important keywords in Bold and Italic.<br /> Use alt tag to Describe your images.Alt tag are used to define the images, if the user turned off the graphics. This description will appear in that placeholder. Some Searching engine including Google search keywords in alt tags also.<br /> Insert comments tag in your Pages. Some search engine even read these comment, so you can use this feature to get some more traffic from these unknown search engines.<br /> Make sure the code of your home page should not bigger than 32K. Put only the most relevant and important information on your Home page.<br /> Try to keep Your font size to a minimum of 11px or 12px. These are highly recommended font size.<br /> Try to avoid nested Loops ,Specially in <Tables>. Instead of table try to use CSS to present your data in Tabular format or USE list tags.<br /> Use W3C technologies and Guidelines. Recommended browser is firefox with web development plugins to check your CSS and HTML.<br /> Try to target only two or three main keywords for a whole website.<br /> Try to avoid same keyword multiple times in the same row.<br /> Update your body text on regular intervals. ( Many Search Engine prefers website, which update it’s contents on regular basis )<br /> Meta Tags</p> <p>Meta tags are the tags which appear after the title tag in the code of your webpage.These are used to basically attract the search engines. The basic Syntax of meta tags are as follows</p> <p><HEAD><br /> <TITLE> Your page Title goes Here



How to Better USE Meta Description Tag

Write your meta description in sentence structure.
Should be relevant to the similar 25-30 word (under 150 characters) description of the first text within the visible page.
Do not repeat your keywords more than 3 times in description tag. If you need, make alternatives (e.g. ‘prescription’ and ‘prescriptions’ can be used 3 times each).
Minimize the use of “stop words” such as “and, the, of”.
Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
Try to include this tag in all pages by describing the content and it should be unique.
Don’t load your Meta description with only keywords.
Strive for 6%-20% keyword density.
Use different Meta description tag for each pages.
How to Better Use META Keyword Tag

Keep 100 to 250 characters to get better results.
Start with the most important and then proceed to less important. Do not provide more than 5 or 6 keywords here.
Use keywords or Phrases related to your niche.
Do not repeat any word more than 3 times.
Do not place repeated keywords close together.
If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.
Use keywords that are actually on the page and reflect the essence of your content.
Try to use keywords in your Meta keywords tag with comma, not by space.
Try to use small case in keyword/phrases
(eg: replace the keyword phrase – “Website Design” with “website design”)
Strive for 4%-10% keyword density.
Spider Friendly Navigation

Tips on Creating Spider Friendly Navigation

Use keyword/phrase that best describes the target page.
Always use your primary keywords in the link text least one or more on the page.
Try to place your primary keywords at the starting of a link text if possible.
Try to use Title Attribute in the text links.
eg: The link label goes here
Avoid using image maps, if needed make it sure to add text links at the bottom of all pages
Do not use long text; limit 40-50 characters in a link text.
Avoid using JavaScript links
Create text links and use a common navigational menu for all the pages.
Make sure the pages on your site to be linked to one another, especially the home page.
Try to include a Site map if you have more than 30 pages. ( Google XML sitemap is one of the best sitemap generator plugin for wordpress )
Submit an XML site map to Google, yahoo,Bing and other major search engine.
Limit the number of links per page to less than 20 for better results.
If your Website using Flash, make it sure to add text links at the bottom of the page as a supplement to the Flash navigation. (Google now takes links from Flash)
Try to use keyword phrases in the HTML and image file names
Keep your file names hyphenated (eg: http://www.make-money-online.htm)
Bad practice:

click here
Money
Good practice:

List of hotels in New York
Make Money Online Games
Increase Link Popularity

A Good optimized Website with higher link popularity will always rank higher in the search engines as compared to other having poor link popularity.

Tip to increase Link Popularity

Try to get reciprocal link between the site having same interest or same type of business/Industry.
Incoming Links should use your keywords. Whenever you are trying to exchange links use your keywords as the title of your Links
Links to others with higher page rank. You can use Google toolbar to check page rank information of any website.
Include your reciprocal page link from the main page of your website.
Avoid using link text such as “Links”, “Link Exchange” Use “Resource”, “Sites to watch”,” Friends and Partner”,”Networked Sites”
Try to build Link categories which best match your keywords or your site
Do not Provide more than 20 links per page, if required split them into pages.
Try to use brief information along with each outgoing links
Find out relevant blogs and forums without software, Post good comment on these sites to get some quality back-link to your site .
Some Useful General Tips for Search Engine Optimization

Make sure your website is complete in all aspect, Spell check , online before submitting to all the major search engine.
Try to include robot.txt , so that crawler should not index unwanted directories.
if a site was developed in some other language other than HTML like flash. Make is very sure crawlers have some static information to index. This static information must contain your vital keywords
Try to register your site in Dmoz if it is not already registered there.
Read each Search engine guideline exclusively and follow them strictly.
Use relevant meta tags in all the Pages
Use a proper keyword density checker software for your website pages. if these are HTML based then use SEO software like IBP ,WebCEO, if your website is based on wordpress YOAST SEO is highly recommended.
If you are using FRAMES, try to include tags with keyword rich contents in the main page.i,e the page contains .
Keep your all contents in the root directory if possible. it will be easier for the crawler to search and index and also takes less time to load.
Don’t use image links in the main pages. if anyhow used make use of ALT tags properly. Alt tags must contain your desired keywords.
Do not try to cover too many topics on the same pages. it dilutes the relevancy of your main keywords.
Try to include your company’s physical address on the main page, if possible include a Telephone Number.
Make Sure your home page must load in less than 6-8 seconds. Install Google Page speed to check your Landing page Loading time and some general suggestion to improve it.
Optimize your Images and try to keep it as low as possible. Smush-it is a popular wordpress plugin to optimize your webpage on wordpress Plate-form.
Don’t include more than 100 outgoing links from your home page.
Try to use CSS and always call them in tag.
Use Longer or plural versions of your keywords also wherever .possible.
Try to register your domain name with your targeted keywords or phrases separate keywords with hyphens.
Update your important pages on regular basis.
Check your pages for broken links properly and try to fix them if found anyone.
Use relevant Images for your webpage. A relevant image can increase the value of your webpage. Try to include at-least one Image per webpage with proper ALT tag.. Un-relevant Images can also tarnish your well crafted webpage.
Common Mistakes to Avoid on your website.

Strange color combination that make is really hard to read your contents.
Too small or too Large fonts on your web pages
Unrelated advertisement on your webpage- that can distract your viewer/reader.
Hidden text ( The text which match the background of your webpage color and does not appear or unreadable)
Instances or 5 or 6 keywords that reappear in a row.
Submitting to your website to FFA sites.
Duplicate Pages, doorway pages and cloaked pages.
Redirection from home page to other.
Automated Submission of your websites using some sort of software.
Submitting your site more than once in a month.
Keyword stuffing in comment tags, Meta keyword tags and ALT tags.
Participation in Link Farms.
Use of tag in HTML header.
Using Trademarks or Company Names belongs to others in your Meta tags.
If you Think all these things you can not handle easily and want a simple SEO software to streamline your on page optimization task, We highly recommend IBP and WebCEO. If you are running your site on wordpress, I personally recommend SEO Pressor.

These are some of most common On Page Search Engine Optimization tips and tricks. If you are ready to follow these tricks on your upcoming site or existing site. I am 200% sure you are going to rank your desired webpage on the first page of major search engine and will also receive a lots of targeted traffic.

If, I have missed something in this Tutorial or left something, Please correct me dropping message at the bottom of this post. I will be highly thankful to you.

Easiest Way to Find Relevant blogs and Forums- without Software

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Every webmaster/blogger or link building professional wants relevant blogs, forums and all the other related sites on a particular keyword/ keywords to create link, but don’t know how to find them, A lost of companies promise SEO Software to do this simple task.

Google is always there to help you but a lots of people don’t know How to use Google and how to put a proper query in Google to get their Desired results.

No blah blah…. come to the point, Direct Solution.

How to Find Relevant Forums

KEYWORDS “powered by phpbb” inurl:/forum
KEYWORDS “powered by vbulletin” inurl:/forum
KEYWORDS “powered by smf” site: /forum

KEYWORDS “powered by phpbb” inurl:/community
KEYWORDS “powered by vbulletin” inurl:/community
KEYWORDS “powered by smf” inurl:/community

How to Find Relevant .edu forums

“powered by vbulletin” site:.edu
“powered by phpbb” site:.edu
“powered by smf” site:.edu

RELEVANT blogs that allow comments

KEYWORDS “powered by wordpress”
KEYWORDS “leave a comment”
KEYWORDS “reply to post”
KEYWORDS “leave comment”

RELEVANT blogs that allow comments with keywords as anchor text

KEYWORDS “this site uses keywordluv”
KEYWORDS “this site uses commentluv”

How to Find .edu sites that allow comments

KEYWORDS “powered by wordpress” site:.edu
KEYWORDS “leave a comment” site:.edu
KEYWORDS “reply to post” site:.edu

10 Best Article Submission Software, easy Link Builder

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Article Submission Software : Do you want to submit your article on thousand of article directories and blogs, But Don’t have time to do this submission manually, and wondering how these famous blogger are able to present their article on thousand of article directories .whether they are using article submission services ? No, not at all , they are Not using any type of article submission services, They use article submission Software.

Here are some of the best article submission software available on the internet to solve this problem and will also bring back a lots of back-links and targeted traffic to your site.

1. Quick Article Submitter

Quick Article Submitter is a user friendly article submission software that submits articles to more than 400 directories and regularly adds more sites to its database. It now submit your articles in minimum time with advanced functionality like Auto Submit and Scheduling of submission.

It enables you to check your article submission status and single out important directories by adding them to the list of favorites. Discover the power of having your article and content instantly indexed and crawled by search engine spiders when it is published on thousands of websites!

Download: Quick Article Submitter

2. Yoobids Article Submitter

Article submitter does not just allow you to load in 500 articles and hit a button a forget it. Any software that promises this is doing nothing more then spamming your articles all over the Net. Article Submitter software stores all of your personal information, resource box, and articles. It then will proceed one at a time to go to each of the articles sites for you, log you in and auto fill all of your content including your name, your article, your author resource box, even an article summery on any sites that ask for it. You will then need to manually select a category–this is the only real way to make sure your article ends up in the right place when we are talking about 163 article sites. You then click the submit button and boom… you have just submitted another article and it appears totally manual and natural to the article directory owner which is a must if you want your article to actually get published. As you can see, my Article Submitter is everything you need to start driving insane traffic to your Web site using the magic of free articles.

Download : Yoobids Article Submitter

3. Article Submitter

The Article Submitter SEO software provides these advantages like easily submit your content to multiple article directories. No more hand editing to meet different guidelines. Always have an up to date list of article directories. Save time by automating all phases of submission. Let’s you focus on writing content, not submitting it. With Article Submitter you can easily submit your content to over 500 article directories. With the click of a button, the software starts publishing your content. You won’t even have to get on the Web, submissions are all automatically done in the background, while you get back to work. Now with unique automatic updates.

Download : Article Submitter

4. SEO Suite

SEO Suite is the latest, high level state-of-the-art search engine optimization(SEO) management tool especially designed for SEO consultant to manage SEO campaigns in a large scale. All the functions you will ever need to optimize and get your Web site ranking higher in all major search engines include Google Yahoo and MSN. The features include Web site Optimizer, Search Engine Submission, Meta Tag Generator, Engine Builder, Froogle Submitter, Page Rank Checker, Link Analysis, Article Submitter, Reciprocal Link Creator, Link Partner Manager, Web Ranking Analysis Reporting, SEO Project Management & Reporting, and Network Support.

5. Best Free Article Directory Submitter

Millions of peoples are trying to get traffic to their websites and spending lots of money in this. Submit article to article directory is a good and popular way of getting SEO and traffic to website.There are lots of paid article directories available in web but a very few free. This software give you chance to submit your article to world’s best free article directory article. ognilab.com totally free of cost.

Download : Best Free Article Directory Submitter

6. Article Marketing Monster

Powerful mass article submitter software to submit your articles to top article directories include EzineArticles.com. The software lets you register for all article directories without actually having to go there. Easy sign up and submission process allows you to submit your article to all directories in 1 minute.

Download : Article Marketing Monster

7.Article Submitter Standard Edition

Article Submission Software Standard Edition helps to boost up 1-way links. EPractize Labs SEO Article Submission Software manages articles, generates RSS feeds, manages login and submit by submission wizards. It’s easy registration by registration wizard. One click submission by submission wizard. It’s Easy to communicate by email follow-up wizard. Our article directory database grows on a daily basis and now consists of more than 400+ titles of top ranked article sites. We constantly update our database to remove from the submission list all sites that are either obsolete or not do not correspond to our standards.

8. Article Submit Auto

Article submit pro comes with fully automatic submission engine. Fill up the forms and just forget about it. It automatically fill your selected article on High PR sites, blog and article Directories. Even can also spin article for you, Easy to learn and master.

9. Article Post Robot

Article Post Robot developers have recently upgraded their software, adding more features and article directories to it. Now, it can submit to more than 400 free article submission directories. As usual, you can do so either automatically or manually. Our preference is for automatic submission whenever we use it as it runs quietly in the background, posting to each article directory with precision in the article format and category. We find the way they organize the article submission software systematic, very simple to use and yet robust enough to handle so many submissions in one breathe. Article Post Robot also submits to Yahoo Groups and there is about 50 over groups built-into the software. This gives your articles a wider exposure and distribution network to reach more audience.

10. Instant Article Submitter

Instant Article Submitter is similar to Article Post Robot in the sense that it also allows automatic submission. The article submission software takes your article and submits it automatically to 200 over article directories and major publishers. It also has a function that allows for scheduled submission and a spelling checker to ensure that your article is free from errors. They also come with free software called Instant Article Creator that would assist you to write powerful and convincing articles within minutes.

7 Key SEO Activities That Can Now Be Automated

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Although it’s hard to keep up with the growing number of SEO tools that have been launched in the last few years (along with the new functionalities of the existing tools), it’s necessary to test them in order to identify how their features can support and help advance our SEO activities more efficiently.

This is especially true when it comes to tasks that are critical or highly beneficial to the SEO process but are complex and/or time-consuming to execute.

That’s why I want to share with you seven such SEO tasks that now can be partially or completely automated with the support of some tools.

1. Assessing Your Industry Traffic Potential
One of the first activities when launching a new website or SEO campaign is to assess traffic potential (ideally per channel) and identify the potential competitors in the market. Estimating this can be challenging, especially when starting to work in a new market that you don’t know anything about.

Nonetheless, SimilarWeb “Industry Analysis” reports can greatly help by allowing you to easily obtain the most important traffic data for any industry in many countries; it also shows the traffic per sources, most popular sites per channel, and trends.

However, remember to take these numbers as references, not absolutes; and whenever you can, validate with other data sources.

Search Industry Analysis

2. Identifying Keyword Opportunities For Your Sites
Finding new keywords opportunities is important when focusing your SEO process and establishing profitable yet still feasible goals.

In the past, doing this type of analysis was time-consuming, but now it can be completely automated with Sistrix‘s “Opportunities” feature. With this feature, you can include up to three competitors, and it will show which keywords you’re still not targeting for which these competitors are already ranking and the level of traffic opportunity and competition.

Sistrix SEO Opportunities

3. Identifying Related Relevant Terms To Use In Your Content By Doing A TF-IDF Analysis Of The Top Ranked Pages For Any Query
TF-IDF stands for “term frequency” and “inverse document frequency.” According to the OnPageWiki:

With the TF*IDF formula, you can identify in which proportion certain words within a text document or website are weighted compared to all potentially possible documents. Apart from the keyword density, this formula can be used for OnPage optimisation in order to increase a website’s relevance in search engines.
Although it’s known that TF-IDF has been used to index pages, there hasn’t been a popular tool offering it to identify relevant term variances of our topics that we should be using. This information can be used to improve our site relevance for other terms our audience uses.

OnPage.org includes a handy TF-IDF tool in their on-page analysis and monitoring platform, which can be used to identify more term variances or combinations that our competitors are already using, but we still aren’t (by analyzing both the top 15 page results and our own desired page to rank with). By focusing on terms related to our main keywords, we can increase our site content’s relevance for the desired topic.

tf-idf analysis

4. Visualizing Your Site’s Internal Linking
I have written in the past about visualizing a site’s pages and links as a graph to facilitate the analysis of a website’s internal linking, which was doable but took a lot of effort. The process required exporting the URLs crawled, then processing them with visualization tools.

This has now been made easy by the “Visualizer” functionality of OnPage.org. It not only allows you to automatically generate the internal link graph of any site, but it provides functionalities to browse, filter the number, show the relationship of links, and show only the nodes (or pages) that follow certain pattern.

This can be extremely helpful to better understand how a site is internally linked, the cardinality of the links, if there are any “orphan pages” or areas of the sites that are not connected with the rest, etc.

internal link graph

5. Getting All Key Optimization, Link Popularity, Social & Organic Traffic Data For Your Top Site Pages In A Single Place
Gathering the data when doing an SEO audit can be time-consuming. This data includes a website’s technical optimization, content, link popularity, current organic search traffic, and search engine rankings, which we used to obtain from different, non-connected data sources that were a challenge to integrate later.

This data gathering can now be largely automated thanks to URLProfiler, which directly retrieves much of the required data while combining many other tools’ data. For example, in order to get all the key SEO metrics for the highest visibility pages of your site, you can download the “top pages” CSV from the “Search Console” Search Analytics report, import them to Screaming Frog SEO crawler in the “list mode,” and crawl them.

Once crawled, you can import them directly to URLProfiler with the “Import from Screaming Frog SEO Spider” option. Then, you should select the additional metrics you want to obtain for these pages: Mozscape link popularity and social shares metrics, Google Analytics organic search traffic data (you’ll be able to select the segment you want), and Google PageSpeed and Mobile validation (these will require that you get and add a free API key from Moz and Google).

URL Profiler

Now, you can run URLProfiler and get the results in a few minutes in one spreadsheet: All the data from Screaming Frog, Google Analytics, MozScape link and social shares, Google PageSpeed and mobile validation for your top pages with the highest visibility in Google’s Search Console. It will look like this (and I can’t imagine the time I would have needed to put this all together manually):

URL-profiler

There’s no excuse to not develop a quick SEO audit for your most important pages, taking all the key metrics into consideration.

6. Getting Relevant Link Prospects With The Desired Requirements And Direct Contact Information
Obtaining a list of sites that are highly relevant to your business might be not that difficult — doing so when looking only for highly authoritative sites, from a specific country, with visible contact information (among other criteria) is a bit more complex.

All this can be easily done now with the LinkRisk Peek tool, which provides many advanced filters to only get the sites that will be relevant and feasible to use for outreach.

LinkRisk Peek

7. Tracking Daily Rankings Of Full SERPs For Your Relevant Keywords
There was a time when we tracked the rankings for our most important keywords, for both our own sites and our top competitors. Due to ongoing ranking fluctuations, sometimes we have new competitors that we were not tracking, and it is hard then to identify the correlations of gains and losses vs. them.

Additionally, once we got the ranking information, we had to analyze the pages to identify the potential reasons for the ranking shifts. We did this using tools to obtain the domain/page link popularity, among other factors.

This is now easier to do with tools like SERPWoo. Rather than tracking specified URLs (yours and your competitors’), SERPWoo tracks the top 20 results for your keywords by default. It also includes useful metrics such as page and domain link popularity, social shares, etc., to help marketers more easily analyze the potential causes of a rankings fluctuation.

SERP Tracking

I hope that these functionalities help you as much as they have helped me! Which other SEO activities are you now automating that used to take you a lot of time? Please, feel free to share in the comments!

Use Schema Markup With Caution it my be classified as spamy!

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Schema markup (also known as structured data markup) can be great way to improve search engine content discovery, indexation and organic search visibility. Some structured data markups feed into Google’s Knowledge Graph, appear in local results, and generate Rich Snippets — all of which is great for improving organic search visibility and click-through rate.

But now, structured data can potentially hurt your site if not used correctly, due to recent “spammy structured markup” penalties from Google. In March 2015, Google updated its rating and reviews Rich Snippet policies, stating that these types of snippets must be placed only on specific items, not on “category” or “list of items” landing pages.

In Google’s recent Quality Update, it seems quite a few sites were hit with Structured Data penalties. Here is an example of a manual Structured Data penalty message sent by Google in the Search Console (formerly Webmaster Tools).

Spammy Structured Data Markup Penalty

The penalty message reads as follows:

Spammy structured markup

Markup on some pages on this site appears to use techniques such as marketing up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google’s Rich Snippet Quality guidelines.

A penalty can be algorithmic or manual. A manual penalty can be partial or site-wide. Google has stated:

In cases where we see structured data that does not comply with these standards, we reserve the right to take manual action (e.g., disable rich snippets for a site) in order to maintain a high-quality search experience for our users.
Obviously, this is something that you do not want to happen to your site. Webmasters should now audit their schema markup implementation on an ongoing basis to avoid this penalty.

How To Avoid Structured Data Markup Penalties
By adhering to a few simple rules, you can avoid a manual penalty on the basis of spammy markup. Here’s my advice:

Ensure Structured Data implementation aligns with Google most recent guidelines. You can review Google’s guidelines and policies for structured data here and here.
Test markup in the Structured Data Testing Tool. Before going live with your schema markup, validate it using Google’s Structured Data Testing Tool. Look for errors and address them accordingly.
Test Schema Markup in Structured Data Testing Tool

Monitor the Structured Data report in your Google Search Console account (formerly Webmaster Tools). This report will show you your website’s Structured Data indexation and errors.

Structured Data Errors Report

Note: If you don’t have any Structured Data implemented on your website, you will see the following message on the report screen.

No Data in Structured Data Report

Monitor Google’s Webmaster Blog for the latest Structured Data updates and news. The Webmaster Blog can be found here: http://googlewebmastercentral.blogspot.com/.
What To Do If You’re Hit By A Structured Data Penalty
If you notice your site’s rich snippets have disappeared in organic search, or indexation in the Structured Data report is down, or you receive a clear message of a spammy markup penalty in Google Search Console, then here are the steps you need to take to address the issues.

Review the Structured Data Report in your Google Search Console report. Check for errors being reported. If errors are being reported, look into the specific pages/URLs that are generating the errors. To view details, simply click on the structured data category.

Structured Data Errors Audit

Here is a screenshot of what the detailed report looks like. Notice the filtered tabs and the information for the respective markup type.

Schema Errors Detailed Report

Cross-reference the respective schema markup implementation and errors with Google guidelines and Schema.org. Have your developers fix the errors — and, as mentioned before, test your markup in the Google Structured Data Testing tool before publishing on your site. If you’re using JSON-LD format for your Schema implementation, you can also utilize the JSON-LD Playground tool to test your code.
Submit a reconsideration request once the issues are fixed. If you were hit with a manual penalty for spammy structured markup, you will need to submit a reconsideration request after you have fixed the structured data errors on your site. (You can read more about the Reconsideration Request process here.) Here is an example of a reconsideration request for a structured data penalty:
Google Webmaster Team,

Example.com was hit with a manual site-wide penalty for “spammy structured markup” and has since updated schema markup implementation to align itself with Google’s guidelines and best practices. Upon investigation, we noticed that Example.com’s schema markup was very outdated and not properly implemented from a code perspective, which was the primary cause of this issue.

We have thoroughly reviewed and addressed the errors; all outdated schema markup has been removed from Example.com. Since then, Example.com has hired [SEO agency] to confirm proper alignment with Google’s guidelines by both manually reviewing the source code as well as running tests with Google’s Structured Data Testing Tool. Additionally, [SEO agency] will aid with the QA and monitoring process to avoid further issues with any new schema markup implementation on the site.

Example.com’s goal is to have a high quality website that provides value to its users and meets their needs, as this aligns with Google’s guidelines. We kindly ask that Google process this reconsideration request to remove the manual spammy structured markup penalty from Example.com. Further documentation can be provided upon request.

Thank you,
John Doe
Example.com

There has been a lot of discussion lately about Google’s timeline for processing reconsideration requests. At Elite SEM, we were able to get a Structured Data manual penalty removed in under a week for one of our clients. Here is a screenshot of the messages.

Manual penalty Revoked by Google

Along with monitoring your website’s link profile and content quality on an ongoing basis to avoid Google Penguin and Panda penalties, you also need to pay attention to your structured data markup implementation to avoid a spammy structured markup penalty.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

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SEO Pressor WordPress Plugin Not Worth A Penny -Review By An SEO Enthusiast

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I am sure You have seen such ads for so many software or wordpress plugins claiming that without any such hard Search engine Optimization efforts, your website or keywords will dominate the internet search engine.
SEO Pressor is such much talked wordpress plugins on the internet. If you will search internet a lots of blog and forums members will recommend you “A must have plugin” if you are running your site on wordpress.
Lets come to the point, Last week I installed SEO Pressor on my wordpress blog and as per expectation I was also expecting something like “Rabbit will come out from Hat”. But nothing happened and it just displayed a little screen like this on my screen.
Seopressor Keyword Screen
ON pressing Enter button here. I was little bit surprised to see the results of SEO Pressor. Their result screen is here.
seopressor review
Let me allow to Explain you the meaning of these results
“You do not have H1 tag containing your Keywords”. Most of the WordPress theme render the title of the article using h1 tag. It means Your article title does not contain your keywords.
“You do not have h2 tag containing your heading”. It is always suggested by the great article writer and SEO experts, provide facts in your post and try to divide your whole post into sub heading. Each sub heading must start with h2 tag and your sub headings, does not contain your targeted keyword.
“You do not have h3 tag containing your keyword”. As i stated in the previous point your article’s sub-sub heading must start with h3 tag and that sub-sub heading does not have your desired keyword.
“SEO pressor will automatically italic your keyword”. obvious.
“SEP Pressor will automatically underline your Keyword”. Do you think you need an explanation.
” You have an Image , SEO Pressor will automatically add ALT tag to it”. A picture speaks thousand words and your every article must have a relevant picture. It will add that alt tag to it. that’s it.
“You do not have keyword in the Last paragraph”. I think it is obvious.
“Please add rel=nofollow to your external links”. WordPress automatically add rel=”nofollow” to all the external links and rel=”dofollow” to all its’ internal link. Since,my blog is a do-follow blog. SEO Pressor has just shown this error. We love to pay some reward to our Guest bloggers thus link with do-follow.
It does not do anything like all I was expecting from this wonderful SEO plugin. Throughout my journey as SEO student all that I already know is now has been shown on a pretty box. Or some keywords they are tying to make bold, italic or underline.
All these things has been reiterated by the seo Experts, You can have a look at complete on page search engine optimization guide.
On the other hand WordPress plugins world offers dozens of choices for SEO support. For years, many WordPress users recommended All-in-One SEO Pack and Platinum SEO plugin. Although both of these options are good and will perform many of the basic SEO functions you need, they have recently taken a backseat to a new SEO-related plugin.
We recently installed what we feel is the best all encompassing WordPress SEO plugin and have been extremely satisfied with the results.
What is it? WordPress SEO by Yoast.
If you have not visited Yoast’s website yet we highly recommend you do so and bookmark it as it is a great site for learning about search engine optimization. Yoast – real name is Joost de Valk – is a web developer, SEO and online marketer.
This all encompassing SEO plugin allows you to easily enter your blog post’s meta title and description, change permalinks, add a breadcrumb, change Meta Robots functions and much more.
Let have a look at some awesome features of SEO plugin by Yoast and try to compare this free SEO plugin with our so called highly recommended SEO plugin SEO Pressor.
Post Titles And Meta Description
Yoast-1
With WordPress SEO, each post and page you write will have have a meta box where you can enter your title, meta description and keywords. The cool part about this section is that it automatically shows you a snippet preview of how your description will look in search engines. This is a very unique tool that will also show you exactly how many characters you have left when writing your titles and meta descriptions.
Difference : WordPress SEO not only give you to highlight your featured keywords, it also help your to define meta keywords and Meta Description. You may ask, what is the fun of meta keywords and meta description here. If Google does not consider these two factor for ranking purpose now. What is the fun to utilize these two factors here? No, doubt you are right up to some extend, So my Question here is “have you checked your sites awstat stats?”. How many search engine really index your sites daily?. Does all of them index your data the same way?. We are providing this information for these less sophisticated search engines.
Yoast-2
The Page Analysis part of Yoast SEO is specially very useful for the beginner, a lots of information is hidden here. if you really want to rank your post on the search engine, follow the suggestion. Please make very sure that no parameter should remain here red or Yellow. Both indicator show the weakness in that parameter.
Difference : Do you not able to locate the difference in WordPress SEO and SEO Pressor. SEO pressor does not Guide you about the length of page title and a lots of other factors responsible for better ranking.
Meta Robots Settings
When you click the ‘Advanced’ button in the meta box you have addition options available to adjust on a per post basis. If you have certain posts and pages you do not want indexed or followed by the search engines, then you can easily adjust these configurations with a couple clicks.
Breadcrumbs
Breadcrumbs are a great way to help your visitors navigate your website and can provide additional SEO benefit. With Yoast’s SEO plugin, you can change the taxonomy of your breadcrumbs titles for individual posts and pages. This comes in handy for when you do not want to use your post title, which is the default breadcrumb title.
Canonical URLs
Duplicate content is an absolute killer for many websites. If your site has identical or vastly similar content that’s accessible through multiple URLs, then you may be getting penalized by search engines. This is easily avoided with the Canonical URL section where you can specify a URL to point a specific page to or simply leave it blank to default to your permalinks settings.
301 Redirects
If you need to change the URL of a page as it is shown in search engine results, it is recommended that you use a 301 redirect – this method is preferred by Google. This can be done by simply inserting the appropriate URL in the 301 Redirect section of the meta box.
Permalinks
Yoast-3
Permalinks are the permanent URLs to your individual posts and pages. There are several ways to structure your permalinks and some are more SEO friendly than others. The default permalink structure in WordPress is not desirable from an SEO standpoint and any SEO expert will advise you to change it. This can be changed in your admin panel under settings > permalinks.
What Yoast’s plugin allows you to do is further optimize your permalinks. Often times, those who link to your site don’t always use clean links structures and often times make mistakes. By simply clicking one button, you can make sure links back to specific pages on your site use the exact permalink you want. There are also additional permalink cleaning options that will ensure the integrity of your chosen permalink taxonomy.
RSS Feed Options
WordPress SEO by Yoast also offers some great options you can use to enhance your RSS feeds. You can prevent search engines from indexing your feed and use the ping feature to inform search engines that your feed has been updated. Perhaps the coolest feature is that the plugin allows you to add content both before and after a post in your feed which will link back to your post or blog. This comes in really handy when sites scrape your content because the scraped content will include these links back to your site!
XML Sitemaps
Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. This is an essential part of any SEO strategy. While there are other WordPress XML Sitemap Generators out there, they aren’t streamlined with your SEO plugins. For example, if you noindex a page, preventing it from showing up in search engines, then it could still be showing in your sitemap. They also don’t allow you to keep certain taxonomies out of your sitemap. Yoast’s plugin does. Yoast also uses an XSLT stylesheet which makes your XML Sitemap readable by humans.
Additional Features
For the more tech savvy people, you can edit your .htm files and robot.txt files directly from the Files menu of the Yoast’s WordPress SEO plugin. With just a few clicks you can also clean up the section of your WordPress installation.
The import/export feature allows those of you who are already using an SEO plugin to import specific features into the Yoast plugin which makes for a much smoother transition.
Conclusion
No doubt SEO Pressor website has a Very Good Landing Page. Does it mean it worth #100 for a useless wordpress Plugin? If you have that extra $100 you want to waste, Do not waste on SEO Pressor instead of them donate to me, I am serious 😉 Since, I have saved so many others $100. These features are already available in Yoast SEO and a better SEO optimized wordpress theme can enrich your post very much I really mean it.
WordPress SEO by Yoast, It almost forced me to uninstalled my five plugins ie Google XML sitemap Generator, Breadcrumb,permalink structure , 301 re-director and much more. In my personal opinion, This the best SEO plugin available for the wordpress.

11 Best wordpress Tutorial Sites for wordpress Enthusiast

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It has been more than two years of my Blogging Life and i am using WordPress since last 16 Months. During this period i have seen many tutorial blogs about WordPress, Some are Great and Some are Greater. But for my visitors today i want to share what are the blogs i liked about. I have created a list of 11 best WordPress Tutorial Blogs. These blog are not the actual substitute of wordpress documentation.

1. www.labnol.org

Digital Inspiration – Technology Blog

Labnol is one of the most popular Blog from India about Technology, Internet and WordPress. Amit Agrwal is the founder of Labnol. He is a personal technology columnist and founder of Digital Inspiration, one of the most widely read how-to blogs in the world. His blog got millions of clicks every month.

2. www.WpRecipes.com

WpRecipes.com – Daily recipes to cook with WordPress

Wprecipes has a huge collection of wordpress tips and is updated frequently. It gives a lot of advice to help you customize and hack your existing wordpress theme to its full potential.

3. Net.tutsplus.com

Web development tutorials, from beginner to advanced – Nettuts

With the Tutsplus Network, they have a section dedicated to WordPress Tutorials. As always, Envato and the Tutplus.com network always offer innovative and unique tutorials that will make it easy to make your WordPress blog that much better.

4. www.shoutmeloud.com

How to Blog- ShoutMeLoud

ShoutMeLoud is one of my favorite Blog about WordPress Tips and Tricks. It owns by Harsh Agrawal. ShoutMeLoud has huge collection of WordPress Tips and Tricks, Theme Customization Tips, Adsense Tips and much more.

5. Hongkiat.com

Hongkiat.com-Wordpress

Hongkiat offers a lot of WordPress tutorial articles, and showcases many amazing wordpress themes to download.

6. Digwp.com

Digging into WordPress

Digwp.com is a great wordpress blog by Chris Coyier & Jeff Starr, that offers its premium tutorial in a form of book, and also has a tutorial section that will definitely be informational and helpful to readers.

7. Wpdesigner.com

Best 10 Web Hosting Sites by WPDesigner.com – Free WordPress Themes and reviews of Top Web Hosts

Wpdesigner is a great resource for those who want to design their own WordPress theme. Here is an example of one of their most helpful posts for me when I wanted to experience designing my own WordPress theme.

8. Speckyboy.com

Speckyboy Design Magazine – Web Design, Web Development and Graphic Design Resources

Speckyboy is a design magazine that has a section dedicated to WordPress also. Some of the tutorials are very useful in finding a great wordpress theme.

9. Smashingmagazine.com

Smashing Magazine

SmashingMagazine is one of my favorite place to find quality themes , and also checking out their Smashing Netowrk on the latest WordPress articles they have to offer.

10. www.Wpengineer.com

WordPress News, Hacks, Tips, Tutorials, Plugins and Themes – WP Engineer

WpEngineer is a developer’s resource with WordPress Tutorials that help Theme Develops and coders to implement more features into their themes. This is a whole blog dedicated to WordPress, not just a section, so you can be sure to find articles that will help you on everything for adding a metabox, to optimizing your coding. Its one of my favorite also.

11. www.wpbeginner.com

WPBeginner – Beginner’s Guide for WordPress

WPBeginner is a free WordPress resource site owned by Awesome Motive Inc. Founded in July 2009 by Syed Balkhi, WPBeginner has come a long way since. With more than million page views, WPBeginner has one of the most engaged communities in our industry. The main goal of this site is to provide quality tips, tricks, hacks, and other resources for WordPress beginners, so they can improve their WordPress sites.

Conclusion

This list is not complete, Though I like these blog/site very much. It may be possible for you to come across some more interesting blog. Do not hesitate to share your idea with us.

How to write great paid review for your reader

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It is always said the more you post paid review the more your blog will receive negative growth, so how to write paid review without harming your own growth.

Referees-have-asked-Newton-to-reproduce-the-apple-gravity-experiment

Blogging is all about passion, and “money is a great motivator” When people try to explore your passion for money. It became paid review.

Even, wikipedia and wikileaks can not survive without money. They also have some fund raising programs. Now the problem is, You also want to raise some money for your passion without stunting your growth.

Here is my Guide for how to write paid review that Looks like your own version of that site/blog.

Introduce the website :

“James! James Bond” this is the famous dialog of most charming super secret service agent of MI-5 – James Bond. Did you notice how does he introduce himself

Introduce your reader about the website in the same way, its purpose and your overall impression about the website whether it is effective to solve its purpose. Explain what it is just trying to provide, how much according to you it is successful in its effort. What are the actual benefits of using this site/blog for your readers.

Review the design.

twomen

Check out these two pictures and Kindly tell me which one of these two person will you prefer if you have to take financial advice for yourself.

Believe me both of them are the same person. It is only the makeup that change your total perspective about the second one.

Design of the website is the first thing people generally notice when ever they open any website. Whether the website has the correct combination of the color scheme? Does that color scheme really works for you? How easy it was for you to navigate that site. Share your frank opinion on how design and navigation really work for you and how that will effect your readers.

Did you find any thing exceptional that bother you, Do not hesitate to note down and inform.

Focus of the site.

“Failing to Plan means Planning to fail”. What does it mean to you and probably for your readers here in this paid review post? You might be little bit confused. Allow me to clear this point, for this point check out these two pictures below

DiGi-PASSION

Smartphone Reviews – Google Android update – Apple iPhone update – Latest Gadgets Review – Tips & Tweaks – – TECHZEK

The focus of a website is the site’s intent. It means the owner has clearly planned the intent or purpose of the website? Do you think how your first time reader will easily discover what the website is trying to accomplish? If the website is advertising a product, is it clear and appealing? Would you purchase a product from the website? if yes then only advice to your readers.

Fundamentals of the site.

The fundamentals are the basic operation of the website. Does the hyperlink work properly or the site has misleading anchor text? Is the navigation of your to be reviewed site is proper and your probable reader will be able to understandable it easily? Large websites normally have “site map” for the readers to easily see the navigation scheme. Does website support breadcrumb?

LinkTiger.com can help you a lot to check the broken links of any site. initially it comes with 15 days trial

Content is the “meat and potatoes” of the website.

Content is not king it is meat and potatoes of the site, whether it is relevant to the purpose of the site? Is it well written?Act as a reader of that website and try to find out how much pertinent to the title and theme of the website. Do not read only content on the front page, try to read several pages of that site and try to check whether published content written professionally?

Published items on the site should be free from grammatical and spelling mistakes , if you notice any thing like this do not hesitate to inform.

Evaluate the website for its overall effectiveness.

put yourself in place of your reader and try to answer these simple questions. These questions are very crucial to evaluate the overall effectiveness of the website

Does the website easily accomplish your reason for visiting the website?
Does the website has the information or product you were searching for easy to find?
Does the information available on the website is up to date and accurate?
Does the website tried to establish a relationship with you.
Does the website have multiple author?
Most websites will have an “About Us” page or other page that introduces the company/blogger, its qualifications and writer’s profiles. Is the website written by one or multiple authors? With as much information that is available on the Internet, it is important to understand whether the website is accurate and that the writers are qualified to write about the content displayed. Can you easily discover whether they are qualified to write about the website’s purpose? Writers should have their own byline or profile page.

Beyond the basics.

Did you ever check who is reading your article? This is the most common mistake by the beginners.

if you are not sure check out using this simple Google query. Here is the screenshot of my site

site-rsatechnologies.in – Google Search

If your audience is a group of website developers or other group of information technology professionals, you should delve a little deeper in your analysis of the website. Along with the basics discussed in the previous steps, you should discuss: color schemes, alignment and visual organization; marketing capabilities and branding; functions of widgets, forms and html; browser capability and resolution, Loading speed, Flash or Jquery etc etc..

Conclusion

Paid review had been a long debated topic for the years. Though throughout this article i was trying to teach you how to write a great paid review, Still i strongly believe that a blogger must try to explore all means of monetization without cheating his/her loyal readers.

3 Things to Do After Losing Your Search Engine Ranking

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Alexa Rank factors

Search engine rankings can help your business gain traffic to your website or blog, where you can convert ordinary searchers into buyers. The type of commitment search engine visitors pay to your blog, especially when it is highly ranked on a major search site like Google cannot compare to what you’ll get from other traffic sources. This has made the term “SEO” or “search engine optimization” so popular among webmasters.

SEO is so popular that internet marketers are beginning to game the ranking process, thereby pushing unworthy contents or low quality websites to rank higher than sites that would otherwise have naturally been in that position. But with this, comes stringent inspections from major search sites like Google in a bid to curb the offending sites. However, we can’t certify that non-offending sites are not being penalized.

Your blog or company website might have been unjustly penalized for one reason or the other, and that have subsequently caused you to lose your rankings on search engine result pages. This post will be outlining some things you should do in order to recover your search engine rankings.

Revisit and Edit Your Old Article to Conform with Latest Information

You will lose your sites’ rankings gradually if the contents posted on it are of mediocre value and have spelling errors in them. Google’s ranking algorithm bots now read the content on your site like humans and they pay more attention to the things that will make reading and understanding the content of your site easy for readers. If your blog now, due to some errors, lack the good feel an article that is worth reading should have, your will not get ranked well on Google.

To get back your rankings, you should visit those old articles on your site and make sure you edit the wrong spellings and grammar errors that are in them. And if possible, you should update them to reflect the latest changes on whatever topic you treat in them.

Must read :

10 amazing methods to promote your old post
Build Backlinks for Your Site

If you are not one of the PR companies that work regularly on building backlinks to their websites, you might not quite understand the benefits of backlinks.

Gaining backlinks to your site helps you present your blog as a trusted and reputable source of information for searchers in the eyes of search engines. The higher the number of backlinks you’re able to get for your blog, the more respect and rankings you’ll gain on search engines.

But you have to be very careful about how you build backlinks to your blog because overdoing it will draw Google’s attention to your blog and you might be hit hard if any bad practice is detected.

Must read

5 must known tricks to create high quality backlinks
Remove Links Pointing Out to Bad Neighborhood

You’ll want to make sure you are not exchanging links with sites that are not supported by search engine sites. These are sites that have been banned by search engine sites and sites that promote violent materials on the internet. Any link on your blog pointing to these sites tells Google and other search engines that you are an advocate and they will de-rank your website.

Here i have listed three simple methods to remove such broken links or bad links

Broken Link Checker is one such plugin specially designed to find out broken links from your website and prompt you to correct the link wither remove/ update or edit the current link.
Akismet is well known to fight spam comments and trackback , one feature that is unknown or unexplored – it is a very good tool to check the current status of the site from where someone posted comment on your site. It can show the screenshot of the site from your very own admin screen. Thus you can check the quality of the site instantly.
Deep Links : Deep Links like this http://www.rsatechnologies.in/11-tricks-to improve alexa ranking.html as a signature of Guest writer and comment posters can damage your ranking very hard. So,define your comment policy and Guest writing policy and totally discourage deep links from the signatures.
Conclusion

After you must have done the above, you shouldn’t expect your rankings to return automatically. It rarely happens that way. You’ll have to get Google or any search engine site you think you lost your rankings on to reconsider putting you in the position you were before, and make sure to point out the changes you’ve made to your blog after you lost your rankings.

35 Most common SEO Mistakes – Most Blogger Forget in WordPress

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There are so many WordPress SEO tutorials out there we don’t need another one. Some of them are very good, I don’t doubt that. They cover most of the blog & WordPress SEO basics like proper URLs e.g. We have also numerous best WordPress SEO plugins lists out there. My personally prefer Keyword winner.

You may use one, two or three of these plugins but not more. The true SEO for blogs is more advanced. On the other hand you don’t need some advanced technical skill-set to master it.

Most Common SEO Mistakes – Know to Avoid them

Much of blog SEO is directly related to

interlinking
keyword choice
content prioritization (siloing)
community creation
You may cover the SEO basics or use the “best SEO plugins” but still write content nobody will ever find. So what’s the deal? How do you really take care of your blog & WordPress SEO? I’ve seen countless WordPress SEO tutorials but most don’t cover any of the following 30 points most bloggers overlook:

Tip #1 : Strategic Ranking

Google loves blogs and fresh content. Blogs offer everything Google needs so it rewards blogs and publishing new posts frequently. On the other hand you will notice that your blog ranks often in random ways unless you decide what blog posts and what keywords and phrases you want to rank for. With the several blogs I write for I often notice this kind of behavior. You have to prioritize and decide yourself which posts you wan to rank.

Tip#2 : Outdated posts may rank forever

So you have to return to those posts and update them for better SEO results. You may also redirect your old posts to new URLs but I prefer the update.

Tip#3 : New posts often rank far worse than old posts.

Thus you have to update the old posts sometimes instead of writing new ones on the same topic.

Tip#4: More keyword posts don’t automatically mean better rankings for those keywords.

Adding “SEO INDIA” to each an every post doesn’t mean you will rank better for SEO INDIA. Rather focus on the best performing post about SEO INDIA on your blog.

Tip#5 : Tag pages might outrank your posts.

Adding a tag cloud to your blog is good for usability and still common. Your tag or category pages might outrank your posts though as they are always linked on homepage. Tag pages make people bounce though. So don’t link your tags and categories everywhere.

Tip#6 : Nobody finds your best posts unless you mark them as “best”.

Nobody finds your best bost unless untill you mark them as “Best” post. Usability guru Jakob Nielsen has written about it years ago. You have to add a best posts, featured posts and/or most popular posts list to your blog. We use Postrank for that purpose.

Tip#7 :You won’t rank for “x blog” unless you have “x blog” in your HTML title.

Google is still too stupid to recognize a blog by it’s set up or structure. Using WordPress doesn’t mean you will rank for your term + blog. Just search for design blog. You have to call yourself blog in the HTML title tag and the h1 headline. Doesn’t seem “advanced”? It took me more than a year to finally prove that.

Tip#8: Strategic Linking

Link building in advanced SEO is not only about getting links. It’s also about how each link is part of your overall SEO strategy. Do you aim to rank for your main keyphrase or two? Or do you seek to become a great resource first and make each post rank as high as possible to harness the long tail? This decision determines how you will link out, link your internal posts and interlink them in future.

Tip#9: People click the first link in lists.

It doesn’t matter how you structure your list, whether it starts with “a” or the best list item. People tend to click the items on top. Consider this when compiling link lists.

Tip#10: Only first anchor text counts.

This might seem counterintuitive but Google apparently only counts your first anchor text in a page when you link the same page twice. So Choose your first anchor text wisely.

Tip#11: Repetitive linking with the same anchor text is spammy.

While many SEO plugins automatically link a given page or post on your WordPress blog with a predefined keyword this is spammy. Google discounts unnatural accumulations of anchor texts like it discounts keyword stuffing elsewhere. This was the only reason, I , uninstall automatic linking plugin.

Tip#12: Broken links break your SEO and make less trustworthy.

Both users and search engines rely on trust factors like you not linking to bad neighbourhoods. Often old blog posts link to sites that do not exist anymore or worse have been overtaken by someone else and are more or less of low quality

Tip#13: You get no links without trust.

When it comes to business blogging most blogs won’t get authority links unless they become trusted resources. There are a few desperate people out there like Jason Calacanis who will attack a whole industry to get links but that doesn’t work for you. You are not a celebrity. Only people who trust you link to you.

Tip#14: You get incoming links by linking out (I don’t mean trackbacks).

Many people new to blog SEO assume that they have to hoard PageRank like they do on their static sites but only blogs that link out succeed in the long run. You get links mostly from other bloggers. How do they notice you? When you actually link out to them. Getting links with trackbacking everybody via automated plugins is spam.

Tip#15: Nofollow hampers your internal links (pings) as well.

WordPress still uses by default the so called nofollow attribute for blog comments. It was introduced to combat spam but it never did. The widely used Akismet plugin is for spam. WordPress also adds your nofollow internal links (pings) and thus hurts your site. Otherwise you can just ping your older posts by linking them in your newer post and both of them get a ranking boost.

Tip#16: Content Strategy

Content creation is not just about producing as many blog posts as possible and blog SEO is not about making these posts as keyword rich as possible. You need a content strategy and goals you want to reach. Also who re the people you want to reach with your blog posts? Think about that before you start blogging. Do you blog for branding, SEO or do you seek feedback from your readers?

Tip#17: Normal people or websites rarely link out to blogs, others bloggers do.

So you have to write for a relatively small audience of other bloggers to get links. Make sure to address other bloggers in your posts at least from time to time. Write for people, I mean people you know by name to achieve this.

Tip#18: Images rank far easier than postings.

SEO is still a niche topic. As SEO blogs are fairly well optimized also the images in them rank well. You may end up with more visitors from image search than from regular results. This works great for other more image oriented blogs as well. Descriptive image names and captions are key here. angelina-jolie-naked.jpg with “Angelina Jolie naked” as a caption will outrank 123.jpg with “look at her” as caption. Read about advanced image SEO in this presentation [PDF].

Tip#19 : Listicles bring traffic but in depth posts like Seth Godin’s bring reputation (and traffic).

As an SEOptimise reader you know we produce quite a few lists. These lists are very popular. To get a reputation and trust you need to cover topics in depth though. Some lists manage both, like I hope this one does but random shallow collections of items aka listicles don’t. Take a look at Seth Godin’s blog. He manages to do both.

Tip#20 :Embedding videos from YouTube or elsewhere is a recipe for disaster

Many US bloggers forget that the world is bigger than the USA. They will embed videos hosted on video sites to their blog posts. Sometimes the video is the only content in a post like that. Many videos can’t be displayed outside the US, even the most popular ones. Some sites like Hulu are US only. Some videos get removed for copyright reasons, other for personal reasons. So you end up with an empty player in your blog post. Use open source video players for your professional blogs.

Tip#21 : Comments and Community

Your goal with a blog is also to create a community of supporters for your blog, site as a whole and brand. Blogs and comments are the most straightforward way to do so. Comments are very tricky though. There are many pitfalls to overcome, especially when it comes to blog comments and SEO. Disabling comments is no solution though for flagship business blogs.

Tip#22 : Un-moderated comments may hurt your site’s authority.

You have to moderate comments very closely. That is: Check the name of the commenter, is it just keywords. Read the comment, check whether it’s original (or just a bit that copies the same comment from elsewhere or even from your blog comments above), click the link the commenter added. In case everything is OK then the comment should be approved. Otherwise it might make you look bad for both users and search engines.

Tip#23: Comments make your posts rank better, not only for long tail phrases.

Stale blog posts may outrank you but also may disappear altogether. When people still add comments to old blog posts Google obviously assumes that they are still of relevance. Also people add more content via comments and thus you can rank for long tail phrases and often even quite popular key-phrases just because of the comments.

Tip#24: Switched off comments make your blog a one way street.

Many bloggers consider switching off comments altogether to get rid of spam, low quality comments and to have more time for writing. While the advantages of this approach might be obvious the drawbacks are a bit more long term and fuzzy but they are there. The conversation takes place somewhere else. You lose a community or the community you once had.

Tip#25: Using third party tools like Disqus for comments makes them unmovable.

Many bloggers use third party comment management tools like Disqus make them stuck once you move your blog to another platform for instance. When the URLs change the comments can’t be ascribed correctly to their posts anymore.

Tip#26: Relying for Twitter for comments breaks them when Twitter is down.

Some bloggers do not use third party commenting tools but add Twitter authentication via OAuth. This is a good idea as long as Twitter is up. Just yesterday I couldn’t add a comment to a blog because Twitter was “over capacity”. Make sure Twitter is not the only way people can authenticate or allow comments by anonymous users as well. You can make those

Tip#27 : Most people don’t comment.

99% of visitors do not comment on your blog. So pay special attention to those that do but don’t assume everybody else shares the same opinion. Also consider adding low threshold user participation to your blog. Something like adding stars for approval.

Tip#28 :Most positive comments are spam these days.

“Thank you, great post!” This is not a comment. This is spam. Whenever I see a blog post full of such comments I know that the blogger in question doesn’t care about real comments so I don’t comment myself. I don’t want my comment to get buried below dozens of worthless bot like flattery. Also note that a comment providing no context and no relation to the actual post can be automated.

Tip#29 : You have to reply to good commenter to keep your blog community alive.

While most comments are trash you have to try to keep the commenter who are really adding value by commenting on point. These people are your most ardent fans in many cases. They are your brand evangelists who will spread the message beyond your blog. Nurture them and your blog SEO will thrive.

Tip#30: Conversions and ROI

Blogs are not meant to convert visitors to clients. Also the ROI of blogging is fuzzy. You need to make a blog work for you and your business. Just adding a blog and assuming you get more conversions or a better ROI than before doesn’t work. So make sure to find out how your blog could earn money for you. Think about ways to convert your readers to subscribers, brand evangelists or even clients that are specific to your business. Each and every blog I write for has a different way of earning money.

Top#31: The date makes people bounce.

Blogs, especially WordPress blogs still mimic diaries like back in 2001. So people will see the date of a post almost instantly in the URL or above the post itself. While hiding the date entirely is not a good idea showing it before the actual post as the most important information is a mistake. People will assume that your content is outdated when they see a date from a few months ago or last year. Business blogging is about value though, thus you won’t just blog time sensitive news. Display the date at the bottom of the post without highlighting it. Otherwise visitors just bounce.

Tip#32: Blogs do not convert unless you make them.

We know that there are basically three kinds of search queries. Navigational, informational and transactional ones. Blogs are geared towards serving the informational queries. People who get the information have no reason to stay on your blog and buy, subscribe etc. You have to blog for conversions to get them. This starts with choosing different keywords and placing a call to action at the bottom of your post.

Tip#33: Blogging doesn’t pay when it’s a shop window with no products.

The term business blogging suggests that blogging itself is the business. In most cases it is not. blogging only supports your real business. It’s like s shop window for showing off your expertise. In case there is nothing to buy though, no products you won’t sell anything.

Tip#34: You can perform A/B split tests with WordPress.

A/B split testing or multivariate testing is very en vogue these days even beyond the SEO industry. It is for good reason. You can optimize for the traffic you already have instead of trying to get even more of it. A/B split testing works in WordPress as well and can increase your conversion rates significantly.

Tip#35: You have to segment your blog traffic to achieve the best results.

When you study your analytics often enough you will notice that your visitors are often completely different. You have probably very determined search users, very casual social media users, and very devoted returning visitors if your blog works well. To achieve the best results and convert these visitors you have to segment them. It means you need to offer different things to different people. Example: Show targeted CPC ads to search visitors. Show CPM ads to social media visitors. Don’t show ads to regular visitors or special offers instead.

Don’t overlook these 35 points like other bloggers do. You might outrank them by focusing on them.