Category Archives: General

YouTube Starts Rolling Out New Website Design, Dark Mode

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YouTube has started to invite its users to preview a new design of its website, which includes a dark mode suitable for nighttime viewing. The design is also more closely aligned to the look and feel of YouTube’s mobile apps, with YouTube product manager Brian Marquardt promising more consistency across platforms in an announcement blog post.

“Starting today, we’re opening up a preview of the new design to a small group of people from all around the world so we can get feedback,” Marquardt wrote Tuesday. “While we hope you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly.”

Users interested in the preview could briefly sign up for it on a special web page Tuesday, but YouTube quickly closed the sign-up after reaching an undisclosed threshold. The Google-owned video site promised to invite additional users in the coming weeks, and plans to eventually make the new look available to all users.

In addition to a night mode, which replaces the white website background with a black theme that’s less jarring when used in low-light situations, the new YouTube also uses a somewhat cleaner design. Two separate menus are being merged into one, and individual menu items are spaced more generously, giving the whole site a lighter look and feel.

But one of the biggest changes may be under the hood: YouTube now uses Polymer, a new scripting technology that’s meant to simplify web development. The result could be that YouTube might be able to change up its site more easily in the future.

How to fix Wp-admin redirects to wp-login.php which goes to 404 not found page

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I had several web sites where when I tried to login with wp-admin it used to redirect to wp-login.php which gave a 404 not found error I did all I could some of the things which I did were

Completely reinstalled the wordpress with fresh files

Upgraded my sqil database

changed the site urls in the database

Completly rewrote the wordpress .htaccess text

Nothing worked finally a video posted on you tube gave a solution which was much easier and worked perfectly

All I had to do is add the following code in .htaccess file at the end and it worked perfectly

<Files wp-login.php>
Order Deny,Allow
Deny from all
Allow from all
</Files>

This was it this worked and I was able to fix this untiring error that had kept me from posting to my web sites.

You can change the .htaccess file via ftp or via cpanel file manages.

Enom increasing prices for the domain names for resellers

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One of the most popular and reliable company for domain names has finally decided to hit in its feet. The company has sent emails to the clients that it will change its pricing stucture and will increase the prices for US$ 8.50 to 13.48 per domain

They have said in their email

“After numerous conversations with our resellers, we’ve come to understand that Enom’s existing reseller pricing plans could use some streamlining and simplification.

We spent the last 90 days analyzing how you and your customers buy, what they pay, and how we can help you drive better profitability. As a result, we are dropping some extension prices, raising others, and discounting a domain add-on that can boost your bottom line.

These changes will go into effect automatically requiring no additional action on your part.”

This move of the company in my opinion is going to be a desaster for it. It seems the company has hit its highest lever in its lifecycle and and wishes to plunge downwards. The sharp increase in prices will force resellers to move their domains to other cheaper resellers like reseller club etc. Our rate with them is 8.5 dollars and now they will convert it to Silver and new rate is 13.48 this means I will need to charge clients 15 some dollars per year for the .com domain. This will make it impossible to sell domains in a market where companies like 1and1 anad godaddy offer 2 to 8.5 dollars per domain per year.

In case if you need an alternative account for your domains which is comparable to old enom prices please email us at oanhwar @ gmail.com

According to enom the change in prices will take effect on 15, 2016, prices on TLDs such as .com, .net and .org will increase,

Here is the new pricing slabs for different extensions for the enom re-sellers.

 

New Pricing
.COM .NET .ORG .BIZ .INFO
Platinum $9.98 $11.98 $11.48 $11.98 $11.48
Gold $11.48 $13.98 $12.98 $13.48 $12.98
Silver $13.48 $15.98 $14.98 $15.48 $14.98

As noted above, we’re also lowering prices on many ccTLDs and new generic TLDs. These extensions are set at a base price and aren’t affected by your pricing tier:

TLD New Price TLD New Price TLD New Price TLD New Price
.IT $14.95 .IN $14.95 .ORG.TW $24.95 .NET.NZ $34.95
.JP $54.95 .TW $24.95 .GS $39.95 .ORG.NZ $34.95
.BE $7.95 .COM.TW $24.95 .MS $39.95 .COM.MX $49.95
.AT $18.95 .IDV.TW $24.95 .DE.COM $24.95

 

TLD New Price TLD New Price TLD New Price TLD New Price
.ACTOR $27.50 .ENGINEER $22.00 .MORTGAGE $33.00 .VET $22.00
.AIRFORCE $22.00 .FORSALE $22.00 .NAVY $22.00 .RIP $13.20
.ARMY $22.00 .FUTBOL $8.80 .NINJA $13.20 .BAND $16.50
.ATTORNEY $27.50 .GIVES $22.00 .PUB $22.00 .SALE $22.00
.AUCTION $22.00 .HAUS $22.00 .REHAB $22.00 .VIDEO $16.50
.CONSULTING $22.00 .IMMOBILIEN $22.00 .REPUBLICAN $22.00 .NEWS $16.50
.DANCE $16.50 .KAUFEN $22.00 .REVIEWS $16.50 .LIVE $16.50
.DEGREE $33.00 .LAWYER $27.50 .ROCKS $8.80 .STUDIO $16.50
.DEMOCRAT $22.00 .MARKET $22.00 .SOCIAL $22.00 .FAMILY $16.50
.DENTIST $27.50 .MODA $22.00 .SOFTWARE $22.00

 

How to reduce your site’s bounce rates

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Bounce rates tell you what percentage of people left a given page on your website without viewing any other pages. It’s not to be confused with exit rates, which simply tell you the percentage of visitors that left the site from a page (i.e. they may have viewed other pages first).

Also, it’s important to be aware that users could spend 10 minutes on your page before they leave the site.

In this scenario, it could well be that the page has fulfilled its purpose (or that the user has just forgotten to close it).

What do bounce rates tell you?

It’s generally used, along with other metrics, as a measure of a site’s ‘stickiness’.

For example, on SEW, I’d like people to click on a link from search, Twitter or some other referral source, find a useful article, then decide to browse further and view all of our other lovely content.

If bounce rates are high, it could mean that our content isn’t doing its job properly, though there are plenty of other possible explanations.

As a rule, I’d generally look at trends over time, and use bounce rates as one of several metrics for measuring the success of a particular page.

For example, this Google Analytics custom segment looking at the percentage of visitors viewing multiple pages provides a measure of a site’s ability to retain users’ interest beyond the page they land on.

page-depth-ga

Other measures, such as average time on page or using event tracking to see how many people read to the bottom of your posts (as described here by Justin Cutroni) can also help.

Still, the principle is important. If you’re the kind of site that wants people to stick around for a while, bounce rates provide a good general guide.

What exactly a good bounce rate is will depend on the type of site you’re running.

Working in online publishing, my experience is that bounce rates for articles can be as low as 40% and as high as 98% for individual articles. The average would vary between 70% and 85%; obviously I’m aiming for nearer 70%.

The Google Analytics screenshot below shows some of the more ‘evergreen’ articles we’ve published. As we can see, the bounce rates for such articles are lower than the average, which is nearer 80%.

bounce-rates-sew

Is a high bounce rate always a bad thing?

In a word, no. It can depend very much on the purpose of the website.

For example, people may want to quickly find a contact number or check facts. If the site enables them to find this information easily, they’ll leave quickly, thus pushing up the bounce rates.

I may need to know how old Al Pacino is (as you do). I can Google his name, click on Wikipedia, and the information is instantly available on the right of the page. Then I hit the back button.

pacino-wikipedia

Of course, I could linger longer, read more and click some of the links, but if that’s all I want to know, I’m playing a small part in increasing the site’s bounce rates.

For publishers like Search Engine Watch, we’d rather keep people on the site longer so, if someone clicks on the page, decides they’d rather not read the article in question and leaves, then that may mean we haven’t delivered on their expectations.

In the latter case, high bounce rates are a bad thing.

The relationship between bounce rates and SEO

Of course, Google doesn’t know your bounce rates, though it theoretically can find this information from the millions of sites that use Google Analytics.

In theory it would be a useful ranking factor, as it is an indication of how relevant your landing page is to the user’s search query, though allowances would have to be made for the type of site and query.

If someone wants a guide to landing page design and bounces within seconds we can assume the page hasn’t delivered. However, if they just wanted to quickly check the weather for today, then maybe it has served its purpose.

The concept of dwell time, or the ‘long click’ (as explained here by Bill Slawski) is important. It’s similar to – but not the same as – bounce rates. It’s essentially a measure of how long a user spends on a page before returning to the search results page.

Whether this is a ranking factor or not is open to debate, but it certainly makes sense in the light of Google’s search for quality signals.

In essence, it works like this:

If a user clicks through from the SERPs onto a website and then spends some time there, it suggests that the result was relevant to the query and served its purpose. In this case, Google has done its job well in ranking said website highly.

If a user clicks through and then returns to the search results page quickly (or then selects another result) then it suggests the site has not been useful for the searcher. Therefore another site may usurp it in the rankings.
Of course, this is a simplified version, and there are variables. For example, what if the site answered the query immediately (as in my Al Pacino example)?

I would assume that Google would be able to find different metrics for different types of search query so that it could take account of this.

How to reduce bounce rates or how to keep visitors on your site for longer

The following factors should help to reduce bounce rates, but also should serve to keep users on site for a longer period. Or at least remove factors which will make them leave the site.

Here we are, in no particular order…

1. Make sure your pages load quickly

No-one likes slow loading pages, so make sure yours run as fast as they can, on mobile and desktop.

The old rule of thumb from Jakob Nielsen was that users would wait two seconds for a page to load before abandoning the idea. Whatever the exact time, if a site feels slow to load, people will be thinking about bouncing.

This is important from a user experience perspective, but also forms part of Google’s mobile ranking factors.

It looks like we have some work to do on that score…

page-speed-sew

2. Give visitors all the information they may need

This is a point which perhaps applies to ecommerce more than other sites.

Let’s take an example from the travel sector. If you’re researching hotels to stay in, then the obvious destination for many web users is TripAdvisor.

There they can find (in theory) impartial views on the hotel which cut through the sales pitch on the hotel or travel agent’s website. However, once on TripAdvisor, they may be swayed by other hotels.

If you have reviews on site though, or have integrated TripAdvisor reviews on the page, then one reason to head elsewhere is removed.

Here, Best Western hotels show TripAdvisor reviews (good and bad) on hotel pages:

bw-reviews

3. Avoid clickbait

Clickbait is commonplace now. In fact, it’s hard to find a news publisher’s site without this kind of garbage following articles.

promoted-links

If you’re foolish enough to click one of these links you’ll find yourself on some of the worst sites on the web, full of pop-ups, pagination and lots of attempts to trick you into clicking on ads. There’s also the question of why publishers would want to send their audiences there, but thats an issue for another article.

Essentially, none of these posts are likely to deliver on the promise of the headline. The content needs to be relevant to the headline, or else people will bounce quickly.

I’m not against lists or using headlines to attract clicks, which is why this article has the headline it does. It’s just that headlines have to deliver on their promises.

4. Avoid huge pop-ups and annoying ads

Serving users with a huge pop-up as soon as they enter the site is a great way to make them hit the back button.

Likewise, intrusive rollover ads and autoplay audio are what make web users turn to adblockers. It will make many others bounce as soon as they reach your site.

5. Use internal linking

I’ve written about the use of internal linking as an SEO tactic, but it performs an important role in keeping people on site for longer.

Providing users with links to other interesting articles which are relevant to the one which users are reading increases the likelihood that they’ll hang around for longer, and reduces those bounce rates.

6. Be careful with external links

I’m all for giving credit when its due when it comes to links, but if you add external links early in a post and don’t open them in a new window, you’re essentially asking users to your site and inflate your bounce rates.

7. Do not use pagination

This could actually be posited as a way to reduce bounce rates, but I think the drawback of annoying users outweighs this particular aim.

People can scroll, so there’s no need to paginate. The only reason I can think of is to falsely inflate page views.

pagination-nyt

8. Site design

Users will form an opinion of your site the minute they land on it, and much of this is down to the design.

Your search result or tweet may have convinced them to click, but bad design (or at least design that doesn’t appeal to the visitor) can convince them to leave.

For example, an ecommerce site should convey a certain level of professionalism if you’re asking users to trust their credit card details to you.

This site may sell the very best gates and fences, but the design doesn’t exactly convey professionalism. It’s also very hard to read.

gatesnfences

(Hat tip to Branded3 for the example.)

9. Article formatting

This is very important. Just as people make quick judgements based on site design, they’ll also look at the article or page they clicked on and wonder how much work it will be to read and consume.

A wall of text with few paragraphs and no visual stimulus will deter many people just because it seems like hard work to digest.

wall-of-text

On the other hand, if you have clear sub-headings, bullet points, images and charts, and bold text on key stats and points then it makes even longer articles seem more appealing.

Of course, the content should deliver, but first impressions matter in this respect.

10. Mobile-friendly pages

An obvious point. If you want mobile users to stay a while on your site, then make sure it’s mobile-optimized.

11. Site search and navigation

Site search provides an easy navigation option for visitors.

On ecommerce sites, site search users often convert at higher than the average rate, as using it can indicate a greater intent to purchase.

On other sites, search provides users with an alternative way to navigate through sites, one that some web users prefer.

Give people easy and clear ways to navigate around your site. Make navigation intuitive and consistent.

12. Related content recommendations

This is about giving people ideas for other content or pages based on the article they’re reading.

We use them here on SEW, based on the main topic. You’ll see it down the page, between the author bio and the comments.

This may not be the best example of content recommendation in action, but the idea of providing content relevant to the current article is a good one.

sew-related-content

13. Most read/commented boxes

This is another form of content recommendation, based on the articles being read or shared. Here’s an example from the BBC:

most-pop

We have something similar here, a trending posts box. You may or may not have noticed it…

The point of these is that they give users further ideas for reading, whether looking at the posts with the largest number of comments, or those with most views.

14. Make calls to action clear on landing pages

You have to make it clear where customers need to go next to buy a product, retrieve a quote, or whatever action you want them to take.

Here are some general pointers:

Wording. The wording you use should make it obvious what will happen if a user presses a button, such as ‘Add to cart’ or ‘Checkout.’
Colours. Test to see which colours work best. Contrast is key. Many sites tend to go for yellow or green, but what works for one site doesn’t necessarily work for another.
Size. Make them big enough to be seen easily, but not too big.
Placement. Buttons should be placed where users’ eyes are likely to be as they scan around the page.
Adapt for different devices. Calls to action should work across various mobile devices as well as desktop.
Test. There are no right or wrong answers here. Wording, colour, shape, placement etc can all be tested to find what produces the best results.
In summary

The tips here are a mixture of methods for persuading users to stay on your site longer, and to explore further.

The latter is key to reduce bounce rates, as they need to interact with your site, but the page they land on creates that all-important first impression.

If the first page doesn’t do its job in terms of delivering relevance to the user and avoiding obvious annoyances, then there’s little chance users will want to stick around.

Also, to repeat the earlier point. Bounce rates are useful, but only used alongside other metrics like time on page and viewers of multiple pages.

How to write meta tag titles

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For SEO title tag is quite important. It is always a torouple also to find an apropriate title tag that looks good for Search Engine as well as for the customer who sees the title tag in the search results and is prompted to click.

We all know that idealy your title should be 50-60 characters long.

and a title should contain a keyword or a phrase with a keyword. Some people say that the name of the company should come last and your main keyword should come first.

The way I write my titles are as follows:

Primary Keyword – Secondary Keyword | Company Name

However I have seen allot of titles that are longer than 60 characters and contain a bunch of keywords.

My question is, is it better to have titles of 50-60 characters or would it be more beneficial to have longer titles with more keywords?

If you had a longer title than 60 characters with a bunch of keywords stuffed in would it improve your rankings or help you rank for more phrases?

The only benefit of sticking to the 50-60 character standard that I see is that it is easier to read and looks nicer in search results.

Guest Posting in 2015: What’s It All About?

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Lot of webmasters and some big companies rely on guest post to promote their site’s links and some times just for the PR. Most of these guest posts are just a mixture of useless words no particular creativity or any vision of Author to send a message to the reader, in rely no one actually reads such articles or so called guest posts. Here is an article published in Search Engine watch by Article by  it is posted here for general public to read.

The content of the article

Since Matt Cutts talked about sticking a fork in it back in 2014, there has been much debate about the purpose and value of guest blogging.

I think it’s still worthwhile, and we value contributions from beyond our team, but the landscape has changed over the past two years.

In this post I’ll look at what guest posting is all about now and the value it has for writers and publishers.

Guest Blogging for Links is Dead
The key point from Matt Cutts’ statement is that guest blogging should not be about obtaining links from sites like Search Engine Watch. Or link-building in general.

Matt Cutts’ statement on guest blogging:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well.

Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging as a link-building strategy.

fork

Despite this pronouncement, it still happens. Guest writers will try to insert links to their sites, and we editors receive approaches from people who are clearly all about the links.

In the past, it has been an easy way to gain links. This resulted in a torrent of crappy guest posts and – I speak from experience here – tons and tons of low quality blogging approaches to editors. As someone who has worked for online publishers, I welcomed Cutts’ statement to an extent, as it did ease the flow of guest blogging approaches for a while. Moreover, it forced publishers to deal with the issue.

Some blogs and publishers were concerned about the penalties they may suffer if Google perceived that they’d provided links in return for free content.

In this context, it was obvious that the link between SEO and guest blogging needed to be broken.

As a publisher, my approach to this is to have a policy of no links to guest authors’ own sites, or to those of their clients.

This has a number of positive effects:

It removes the perception that guest authors are writing on sites like this in return for links.

It tells the guest authors that they can’t just cram loads of links into posts pointing at their own websites as a reward for guest blogging.

No links means that guest bloggers have to write for other reasons than link-building.

Point three deters a lot of lower quality approaches and saves us editors time.
So What’s the Point of Guest Blogging Now?
For the publisher, contributed articles have several benefits:

A different perspective. It’s great to have a view from people working in digital marketing, running agencies, e-commerce sites and so on who have a different experience than our writing team.

Promotion. Guest writers who have large networks on social media can help to promote your content to new audiences.

Search visibility. Google wants content and guests providing the kind of quality posts we’re looking for will help us to improve our search visibility.

how-google-personlizes-results

Quality content. Good guest writers who want to show off their knowledge should provide some quality, and hopefully evergreen, articles which are is valuable for our audience.
guest-1

I should add that editors and publishers need to be careful about relying on guest bloggers and the types of articles they publish. It’s important to make expected standards clear, as well as general expectations over frequency of posting.

On Search Engine Watch and ClickZ, I intend to have our in-house writing teams producing more, and so the proportion of in-house to guest content will change.

I value guest writers, but it’s important for sites to have their own distinctive editorial voice.

What of the guest author who has sweated over the creation of a masterful blog post?

Well, there are benefits for them too:

Branding. Whether it’s your own brand or that of the business you represent, guest blogging offers the opportunity to make yourself known to a wider audience.

Build your personal reputation. If you know your stuff and can write well, then writing guest articles provides a platform for your insight. Instead of doing it for links, writing posts that have real value and tell potential customers how much you know is more likely to win clients over. It’s a chance to show how clever you are.

Improve your writing skills. Writing for bigger sites means you’ll gain some valuable feedback from editors, as well as the readers.

Share ideas and start discussions. Blogging allows you to start a debate with readers, and the audience provided by a bigger site should provide more feedback.
Audiences for established sites like this aren’t stupid. They can see if a post has been written with the aim of nabbing a link. Or if a post has been written just for self-promotion. It can be very obvious and reflects badly on the author and the site.

On the other hand, if you offer knowledge and insight, and provide your audience with tips and guides which help them do their jobs better, then you will see the benefits.

In Summary
While guest posting has changed recently, I think it still retains a lot of value for publishers and guests alike.

The key is the quality of the contributed articles. If content is written for the right reasons, not for links or self-promotion, then it helps the writer find an audience, and helps the host site achieve its goals.

What do you think? Do you still see guest blogging as valuable? Has Matt Cutts’ statement reduced the number of low quality guest posts?

6 Things to consider implementing open-source software

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As open source becomes popular many organisations employ wide array of open-source applications, APIs and code in use today – be it infrastructure and application layers, or in development frameworks and simply the GitHub repositories.

As a applications developer and infrastructure teams you can come under increasing pressure due to organisations rush to develop new services for customers, comply with growing amounts of industry regulation, or simply strive to meet the needs of the information generation.

open-source

Here are six things these technical leaders should consider around open-source software.

1. New governance frameworks and policies are required for open-source platforms

Unlike traditional app/dev environments, open-source platforms move at a greater pace and with a very different model for iteration and improvement. Traditional governance and security for these environments would limit the benefits of agility you might hope to get from going down this path.

From security, to support, to indemnity, the challenges of managing open-source code in an enterprise context requires a different set of considerations.

2. The ‘packaged’ open-source model deserves consideration

Whilst a packaged version of an open-source platform from a vendor brings significant benefits – of documentation, versioning, integration points, feature road-maps, support and beyond – there is a trade-off in terms of lag between new community releases and new packaged releases that technical leaders are wary of.

Proper evaluation is needed – with true open-source projects there is total visibility (and community engagement in) resolving bugs and adding functionality. Once a vendor puts its wrap on a set of code, this transparency is lost to some degree.

3. The culture and mindset of the app/dev team must be hungry

The mindset for open-source development is one of entrepreneurial hunger. It’s one of identifying problems and building solutions. More conventional teams might live in denial of these possibilities and prefer to look at the limitations and capabilities of traditional environments, rather than see those limitations as problems that can be solved with code in an open-source context.

4. A greater context of collaboration is required within the app/dev, security and infrastructure teams

With technical delivery for what might be classified within the ‘open source’ umbrella split across a potentially diverse set of teams – like desktop, servers, applications, analytics and security – greater collaboration between the teams is needed to ensure the security and effectiveness of the approach.

If the cost of short-term agility is a long-term cost burden for maintenance, the books may not balance. By working together, however, a more complete set of benefits can be delivered.

5. There is more external consulting support for open source emerging every year

As open-source platforms from the likes of Linux, Cassandra and Hadoop grow in sophistication – and as potential applications grow in data-rich, application-hungry businesses – more traditional outsourcers and IT consultancies are developing specialist propositions around supporting businesses with their apps in these environments. This provides a degree of assurance and resilience to those who need it.

6. Open-source community contributions and the talent conundrum

To attract talent to the developer pool, organisations need to be contributing to the open-source community. But some organisations can’t allow their developers to do this, due to concerns about giving away intellectual property or exposing the possibility of breach that may emerge if they write up code that is potentially vulnerable.

This is the challenge for technology leaders – to find the best way to contribute to the community whilst maintaining integrity and compliance, such that they can win the best talent.

Courtesy from Wai Hung Wan, EMC edited by Jamal Panhwar

10 Big Mistakes On Social Networking Sites

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Join Social Networking site to get a lots of traffic – This is the first advise given by the Search Engine Optimizer to new comer. ” Joined almost every social networking site, still not able to register significant changes”. So why these SEO Gurus all the time say off page optimization can change the fate of your blog/site.

Take care of these 10 mistakes and check which one is yours, if you thing none of them is committed by you or your Search Engine Optimization Company, rest assured – You are a lucky guy. Traffic and revenue is coming to you just wait…………..

Mistake #1 : Lack Of Activity

A lot of people carry the misconception that all one needs to do is sign up for a social media site, and the flood gates of self-promotion will open wide. But nothing could be further from the truth! You must be active on your social media site in order to attract attention to anything you may be promoting.

Otherwise, the site’s members will have little or no information about you,which will render your exposure all but non-existent. The best way to avoid falling victim to this problem is to simply take the time to log in each and every day, and take advantage of the site’s features by searching for people, topics, or articles that you find interesting. Additionally, it’s important to post updates about yourself as often as you can.

This practice helps to ensure that you maintain a level of interest about you among the site’s members. By staying active in this way, you magnify interest in you, right along with awareness about the product, service or concept you are promoting. Be active, or risk being invisible!

Mistake #2 No Connections Or The Wrong Connections

The right connections are very important in order to achieve success from using a social networking site. You must have friends, a lots of friends and you must have connections. Without friends and connections, it will be impossible for people to learn about you. Have you noted that – friends and Connections

You know, the best way of marketing is almost always through word of mouth, so the more friends that you have, the more popular you look and by association, your message can be distributed far more effectively.

In fact, I have seen many social networking sites where people may have thousands of friends, and because of their connections, they are spreading relevant information about themselves throughout all of their friends on their social sites whenever they send an update.

This makes for a much broader awareness of what is going on with whatever company or service you are trying to market. Being active is crucial as we pointed about above, but if you are active and you have no friends, then you might as well be talking to yourself.

So you want to make sure that you are bringing on new connections as often as possible, that you’re sending friend requests, and once you send those friend requests, that you grow your relationship with your connections as much as you can. After all, having a friend that doesn’t know about you is the same as not having a friend at all.

Mistake #3 No Profile Picture
When you sign up for a social site, depending upon what it is that you are marketing, you’re likely to find it beneficial to include a profile picture. Not a cartoon image, not a flyer picture, or any kind of thumbnail image.

You need to have a picture of yourself. People like to converse with people they can see, and having a picture of yourself posted helps site users to feel the real person behind your social site profile.
Once you’ve made the decision to include a profile picture, make sure that it is going to be equal to whatever it is that you are marketing. If you are a lawyer, you want to make sure that you’re dressed for the part by wearing a suit in your photo. If you are a teacher, a business casual look may be more appropriate.
If you are somebody that works from home, then your style of dress should reflect a work from home atmosphere. Most importantly, make sure that your picture is tasteful and looks professional.
There’s nothing like a bad profile picture to turn somebody off very quickly from one of your friend requests. It is important to include a profile picture, and if that picture is going to do its job for you, it has to put you forward in the best possible light.

Mistake #4 No Information About You

When you sign up for a social networking site, please take the time to fill out the information about yourself. Taking the time to do this immediately makes you more sociable and related. People like to know your likes and dislikes, from your favorite movie, book, or hobby, all things that are especially important if you are marketing materials that you might produce.

If you are promoting a book, you would want to say your favorite book, of course, is your book! These approaches bring more awareness to the products that you are marketing. If you fail to include information about yourself, you are more likely to be rejected when you send out friend or connection requests.

The more information that you provide, the better, in as concise and simple a way as possible.

Mistake #5 No Website Links

If you are trying to promote any kind of service that you do on the web, and you’re not linking back to your personal website, then what is the point of being on the social site? Make sure that you provide website links within every social site that you sign up for.

Do it wherever the opportunity exists, including (when you obtain permission) on your friends’ home pages or where status updates are posted.

Always include your website link, no matter where you are on that social site. This will create a better listing for you on search engines, and it will also create a buzz to encourage people to visit your site.

Mistake #6 No Feedback From Other People

If nobody is leaving comments on your social site pages, you may find that the image of your business will suffer. The best way to encourage feedback on your own social site pages it to leave comments on other people’s pages so that they can respond back to you, thus creating increased communication involving you.

You might try complimenting others about what you learned from their business when you met them at a networking event, for example. It is always important to have feedback on your social site pages, if for no other reason than to ensure the best word of mouth advertising you can get.

So, when somebody comes to your social site and sees that you have wonderful feedback from an event that you attended, or something that you have done or sold, it elevates your credibility in their minds. This advances the confidence people have in your products, as there are few endorsements more powerful than seeing a little bit of positive feedback from somebody else.

So remember, always stay active, and be sure to leave many comments on the social sites of others so you can maximize feedback to your own site profile.

Mistake #7 Non “Attractive” Profile

To put it quite simply, what I mean by this is to make sure that you dot all your I’s and cross all your T’s. It’s very important to ensure that your social site is well put together. For example, on many social site outlets, you are able to create your own backgrounds or even your own custom layout.

If that kind of flexibility is available to you, make sure that you use it wisely to keep the look of your pages clean and tasteful. Avoid the tendency to overdo it by having too much going on with your backgrounds or “busy” themes, and go for the uncluttered look (you might try “thinking Google” in this regard).

Less clutter means more readability, which ultimately brings more attention to your social site and therefore, to you.

Mistake #8 Too Much Going On

I have seen too many people that sign up for social sites for the purpose of marketing their business in small price make one central and often-repeated mistake: they mix too many social site features with the business elements on their profile pages.

If you are using your social site for marketing your business, then make sure to show your visitors that you are a business minded person. Don’t confuse your message by signing up for things like trivia games such as Mafia Wars or The Dating Game.
You want to make sure that you are keeping your look as professional as possible, keeping in mind that people will clearly notice what it is that you do on your site. So, if you’re trying to market that you’re a lawyer a doctor, or a network-marketing expert, you want to be careful about overusing the non-essential social site features that you join.

Again, you want to show that you are very professional, that this is your business, and that you excel in your field of expertise rather than social site pastimes or contests. Too much mixing of business and pleasure can serve to turn someone off immediately, so do your best to keep it simple and keep it all about business.
If you want to take advantage of the entertainment aspects social sites offer, then consider having two separate social sites – one strictly for your business, and one for your personal use.

But be careful, because some people may be of the type to research both your personal site and your business sites, so be cautious about what you post. Personally, I favor keeping everything that I do on my social sites completely business related.

Mistake #9 Impersonal Communication

Sometimes, people will create a social site and just send bit quotes, back to back. A better approach is to ensure your communication is specific and related directly to you, such as pointing out something interesting you did during the day or something relevant about your business.

You always want to be sure to reinforce the fact that there is a real person behind this social site and not just some robot creating random or irrelevant things.

Make sure that your site gives your visitors a feeling of comfort, so that when they come to your site they see a real person doing real things. This helps to keep your site personable, and thus enhances the likelihood that people will want to return for updates about you on a regular basis.

Mistake #10 Too Much Spam From Your Profile

Please take note, Social networking sites are not designed to facilitate freely spamming people with your idea, your event or your business. Be careful to avoid the appearance of spam with your marketing efforts so that your visitors don’t get the wrong impression about what it is that you are trying to accomplish.

Spam is a big turn off factor, as social networking sites are designed to create relationships and promote networking rather than becoming an overwhelming, 24-hour source of nothing more than commercials and sound bytes.

Accordingly, your mission should be designed to create relationships, maximize networking opportunities, and foster new friendships, so that down the line your status updates and site activities will come to be positive things that people associate with about you.

There is no need to add gimmicky lines, or any kind of false information, to bring more attention to your social site. In fact, these things only serve to leave a sense of distaste with your visitors, so work hard to set yourself apart from the gimmick masters and spam producers.

You will find that your thoughtful and expressive site will be a refreshing break from the day-to-day avalanche of advertising spam people have to contend with. And that break may be just the one you need to put your business firmly at the front of your visitors’ minds.

Conclusion
In my experience, there are many factors that limit or reduce the effectiveness of a social media website presence. By avoiding these “top ten” common mistakes, you’ll be well on your way to presenting yourself in a constructive and profitable way.

Tags: bookmarking, Off page Optimization, off page optimization tricks, rakesh, SEO, social media

How SEO will be benefited from the strong relation between CX, UX and SEO

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Are you a SEO expert? Working in an agency or like to work in-house! Then you are suppose to working with people who mainly focused on CX (customer experience) or UX (user experience). In future, the role of CX, UX and SEO will increase to fulfill the growing demand of them. CX, UX and SEO can be defined in three ways like-

• Customer Experience: It focuses mainly on business goal and emphasizes on both online and offline entire customer journey.

• User Experience: This experience mainly focuses on user goals and emphasizes on the digital journey of the customers upon their arrival to your own website or digital experience.

• Search Engine Optimization: Search Engine Optimization combines business goals as well as user goals and emphasizes on the digital journey of the customers before and after their arrival to your website.

A SEO expert achieves great benefits from the best understanding of the role and motivation of CX and UX partners he/she works on regular basis.

Role of CX in driving traffics: When you understand what makes CX counterpart tick, you must gain an opportunity to become more successful to drive perfect and potential customers to your website. CX mainly concerned with all business goals and ensure that the customer must achieve them. You will obviously find a business-driven motivation that drives your CX counterpart when selling more of a special type of high dollar products or the increase number of positive review for a particular type of product that the companies have produced. CX helps a SEO to determine how to focus your business efforts, new opportunity and unique solution. By understanding the business goals of CX, you can easily understand what to tackle and how to do that.

Role of UX in driving traffics: When you understand the main driving factors of your UX teammates, you can help ensure the potential customers you drive to your digital platforms have a pleasant experience. UX is mainly concerned with the users experience on the site and how they are able to find the information which is important to accomplish vital tasks. An UX professional leans on real users data by means of qualitative methods like user tests or focus groups. To make an expert decision and works like an UX expert, the UX partners apply a special type of matrix and using this matrix, you can make excellent changes in on-page elements of SEO strategies. Understanding things like scroll depth data or heat map help to prioritize that what type of contents or on-page elements are indeed very important to users. Qualitative data (like user tests) helps to decide how content or navigation should be structured to prevent users from their poor experience. If you be able to provide users with more positive experience, then you will certainly be able to reap the benefits of search engines.

Lastly, the more knowledge you will get about this system, the better will be your SEO and you will be able to drive more traffic that helps your webpage to rank better.

12 Points to consider when implementing Google analytics

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Google analytics is a great way to track the traffic on your web site. It is not just free but it is the most easiest, reliable and complete analytics tool for any size of the website,

It can be installed on a smallest one page site to a large website with thousands of Pages. Seting up Google analytics is very easy, just visit http://www.google.com/analytics/ login with your google ID and add a website and paste the code at the footer of each page of your web site.

This is usually quite enough but Google offers a lot more than just tracking visitors, there are atlease 12 features which are usually unexplored but are very important and useful for any website.

Following are 12 features of Google Analytics that must be checked to take full advantage – because better data means a stronger ability to form better insights and make better decisions around your digital marketing activity.

1. Goals

If you are asking the user to take an action on your site, you should be tracking it. This could range from making a purchase, signing up to an email newsletter, or even submitting a form. Setting up Goals allows you to not only measure and report on these conversions, but to analyse the traffic source, device, and location. A monetary value can also be assigned to each goal to assist in ROI reporting and optimization.

2. Funnel Visualization

Where there are multiple steps in a goal, like completing a transaction over a few pages, be sure to setup the funnel. Using the Funnel Visualisation tool, you can understand at what stage the dropouts are occurring and stop leaking leads. Fixing user experience, A/B testing or remarketing might all be tactics to explore once you’ve seen what your funnel looks like.

3. E-commerce Tracking

If your business is around e-commerce, it’s a no brainer to enable this enhanced conversion tracking. This will allow a deeper level of reporting across product sales, categories and revenue. Again this provides incredible value when you analyse where these visits are coming from and how your digital marketing activity is performing.

4. Event Tracking

By default, other than tracking which pages a user visits, Google Analytics doesn’t tell you a lot about how people interact with your site. To measure interactions, such as how many people click on a share button, or how many users watched a video, you need Event Tracking. To better understand these behaviours, each custom interaction can be manually tagged to report directly into Google Analytics each time the event is trigged.

5. On-site Search

What users search for on your site tells you not only what people are looking for, but also what they couldn’t find. The most searched for queries inform you about what content is missing, or if it couldn’t be found easily in the navigation or on the front page. By default Google Analytics won’t report on these searches, but it’s usually not hard to set it up. Learn more about Site Search here.

6. Google Account Linking

Google Analytics integrates incredibly well with the rest of Google’s products such as Adwords and Adsense. Manually linking these accounts automates much of the reporting, gives you greater insight across the products and puts all your data in one place.

7. Exclude Internal Traffic

If you, or your employees, are constantly on your site there’s a good chance they’re skewing the data. Measures like conversion rates and dwell time will be softened by internal traffic and testing. Avoid this by excluding this traffic based on a specific IP address.

8. Cross Domain & Sub Domain Tracking

If your site has sub domains (eg. blog.brand.com and www.brand.com) or you need to track across different domains, ensure all your data is being captured and sits in the one Google Analytics profile. Setting this up also allows you to manually exclude domains as you need to. For example, on many e-commerce platforms paypal.com is attributed as a popular traffic source (due to the nature of the shopping cart), but this can be excluded to better understand where the sale really came from.

9. Google Tag Manager

Implementing the Google Analytics code and maintaining it can be painful if you’re not the Webmaster. It can be slow, inefficient and cause problems if not implemented correctly, especially if writing code isn’t in your job description! Google Tag Manager addresses these problems, requiring you to only install one piece of code once. Once this is in place you can easily amend and add new tags quickly and without breaking anything – you won’t even have to annoy the IT department.

10. Enable Remarketing

If you’re going to run remarketing on the Google Display Network, make life easy by turning on the remarketing feature. This will allow you to easily create custom audiences and export them to Google Adwords.

11. Enable Demographic Reporting

Google Analytics can report on demographics and interests of your visitors – you only have to turn on the functionality. Using data from across the Google products, you can better understand who your visitors are and how to target new leads.

12. UTM Tagging

Although it’s not technically part of setting up Google Analytics, consider how UTM tags could help you better understand your digital marketing activity. Tracking clicks across display, email, social, etc. and their impact on your site is powerful data, especially when combined with the above tools.

Privacy Policy Considerations

Before enabling the features above, or even installing Google Analytics, consider how it may impact your Privacy Policy.