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Selling To Customers Through ‘Shoppable Videos’

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Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. “Shoppable video” is a trend that has been slowly rising for several years, but new capabilities from a variety of platforms indicate that it could be poised to become much bigger.

Is video already a part of your marketing strategy? Is it part of your selling strategy? Tell us about your efforts in the comments.

“Retail video brings merchants’ products to life in a way that only e-commerce video can, often resulting in higher customer satisfaction and higher retail sales conversion,” says video marketing news blog ReelSEO.

YOUTUBE FOR SHOPPING

Greg Jarboe writes on the site that YouTube Shopping is the new window shopping and that “unlike the mall, YouTube never, ever sleeps.” He cites data directly from Google claiming that one third of all shopping searches happen between the hours of 10PM and 4AM.

A couple months ago, Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos.

“Whether it’s watching a product review or learning how to bake a soufflé, we look to video in countless moments throughout to the day to help us get things done,” Google said in a blog post. “We call these micro-moments – when we reflexively turn to our devices to learn more, make a decision, or purchase a product.”

It said it launched TrueView for shopping to “connect the dots between the moment a person watches a video and the moment they decide to make a purchase,” while also making it easy for viewers to get more info on the business’ products with the option to click to buy. (view image)

With these ads, businesses can showcase product details and images, and users can click and purchase from a brand or retail site from within the video ad. The option is available for TrueView in-stream video ads, and works across mobile, desktop, and tablet. 50% of views on YouTube come from mobile.

The ads are integrated with Google Merchant Center, so you can connect campaigns with a Merchant Center feed to dynamically add products and customize ads through contextual and audience signals such as geography and demographic information. (view image)

“Brands that have participated in our early tests of TrueView for shopping have seen strong results for driving interest and sales,” Google noted in the announcement. “Online home goods retailer Wayfair, for instance, saw a 3X revenue increase per impression served when compared to previous campaigns. And beauty retailer Sephora took advantage of this new ad format to drive +80% lift in consideration and +54% lift in ad recall, and an average view time of nearly two minutes.”

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6 Things to consider implementing open-source software

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As open source becomes popular many organisations employ wide array of open-source applications, APIs and code in use today – be it infrastructure and application layers, or in development frameworks and simply the GitHub repositories.

As a applications developer and infrastructure teams you can come under increasing pressure due to organisations rush to develop new services for customers, comply with growing amounts of industry regulation, or simply strive to meet the needs of the information generation.

open-source

Here are six things these technical leaders should consider around open-source software.

1. New governance frameworks and policies are required for open-source platforms

Unlike traditional app/dev environments, open-source platforms move at a greater pace and with a very different model for iteration and improvement. Traditional governance and security for these environments would limit the benefits of agility you might hope to get from going down this path.

From security, to support, to indemnity, the challenges of managing open-source code in an enterprise context requires a different set of considerations.

2. The ‘packaged’ open-source model deserves consideration

Whilst a packaged version of an open-source platform from a vendor brings significant benefits – of documentation, versioning, integration points, feature road-maps, support and beyond – there is a trade-off in terms of lag between new community releases and new packaged releases that technical leaders are wary of.

Proper evaluation is needed – with true open-source projects there is total visibility (and community engagement in) resolving bugs and adding functionality. Once a vendor puts its wrap on a set of code, this transparency is lost to some degree.

3. The culture and mindset of the app/dev team must be hungry

The mindset for open-source development is one of entrepreneurial hunger. It’s one of identifying problems and building solutions. More conventional teams might live in denial of these possibilities and prefer to look at the limitations and capabilities of traditional environments, rather than see those limitations as problems that can be solved with code in an open-source context.

4. A greater context of collaboration is required within the app/dev, security and infrastructure teams

With technical delivery for what might be classified within the ‘open source’ umbrella split across a potentially diverse set of teams – like desktop, servers, applications, analytics and security – greater collaboration between the teams is needed to ensure the security and effectiveness of the approach.

If the cost of short-term agility is a long-term cost burden for maintenance, the books may not balance. By working together, however, a more complete set of benefits can be delivered.

5. There is more external consulting support for open source emerging every year

As open-source platforms from the likes of Linux, Cassandra and Hadoop grow in sophistication – and as potential applications grow in data-rich, application-hungry businesses – more traditional outsourcers and IT consultancies are developing specialist propositions around supporting businesses with their apps in these environments. This provides a degree of assurance and resilience to those who need it.

6. Open-source community contributions and the talent conundrum

To attract talent to the developer pool, organisations need to be contributing to the open-source community. But some organisations can’t allow their developers to do this, due to concerns about giving away intellectual property or exposing the possibility of breach that may emerge if they write up code that is potentially vulnerable.

This is the challenge for technology leaders – to find the best way to contribute to the community whilst maintaining integrity and compliance, such that they can win the best talent.

Courtesy from Wai Hung Wan, EMC edited by Jamal Panhwar

MTS India is adopting open source software to cut costs

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mts-indiaNEW DELHI: MTS the combination of Reliance Communications (RCom) and Sistema Shyam Teleservices, are increasingly adopting open source software as it helps them significantly cut costs.

The two telcos say using open source software allows them flexible options for their networks to meet demands for new services besides freeing them from high licensing costs related to proprietary software.

“The implementation has brought down the need for licensing of software as well as the manpower requirement that has to be actually trained by these IT partners of ours,” said Alpna J Doshi, chief information officer at RCom. She said sustaining licensed software is costly.

Open Source software are commonly free with availability of the source code for the community, adopter and end user to study and modify as per their needs.

Proprietary software typically prohibits access to modification of the source, and are usually available through licensing which comes at a cost.

Both RCom and MTS are using open-source software for their Business Support Systems (BSS) like billing & CRM, data and voice value-added services, applications, tele-databases and Virtualization of the server system.

MTS India chief information officer Rajeev Batra said freeware, or open source software, has helped the company reduce development plus applications management costs.

If put financial value to open source (replaced with packaged software), then it can be estimated to be around 20% of the overall software cost within MTS India, he said.

Rcom’s Doshi said roughly 20% software within the company are open source and that mass scale adoption of such software would happen over the next two years. “Mobility and fault management applications which are currently on remedy perhaps can be migrated to open source, as industry evolves and matures enough to have higher level of maintenance,” she said.

Their move comes at a time when the central government has mandated that all of its software requirements should be met through open source. In cases when proprietary software is adopted, the concerned department needs to justify the reasons for the same.

Top telecom operators Bharti Airtel, Vodafone India and Idea Cellular declined to participate in the story.

Analysts reckon that open source is a step in right direction for telcos as it helps them achieve faster time-to-market, significant reduction in principal expenses and stronger mobility offerings.

Sanchit Vir Gogia, chief analyst & group CEO at Greyhound Research, said the prime benefit of adopting open source approach for telcos is that such software can be altered as per the outcomes required.

10 Big Mistakes On Social Networking Sites

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Join Social Networking site to get a lots of traffic – This is the first advise given by the Search Engine Optimizer to new comer. ” Joined almost every social networking site, still not able to register significant changes”. So why these SEO Gurus all the time say off page optimization can change the fate of your blog/site.

Take care of these 10 mistakes and check which one is yours, if you thing none of them is committed by you or your Search Engine Optimization Company, rest assured – You are a lucky guy. Traffic and revenue is coming to you just wait…………..

Mistake #1 : Lack Of Activity

A lot of people carry the misconception that all one needs to do is sign up for a social media site, and the flood gates of self-promotion will open wide. But nothing could be further from the truth! You must be active on your social media site in order to attract attention to anything you may be promoting.

Otherwise, the site’s members will have little or no information about you,which will render your exposure all but non-existent. The best way to avoid falling victim to this problem is to simply take the time to log in each and every day, and take advantage of the site’s features by searching for people, topics, or articles that you find interesting. Additionally, it’s important to post updates about yourself as often as you can.

This practice helps to ensure that you maintain a level of interest about you among the site’s members. By staying active in this way, you magnify interest in you, right along with awareness about the product, service or concept you are promoting. Be active, or risk being invisible!

Mistake #2 No Connections Or The Wrong Connections

The right connections are very important in order to achieve success from using a social networking site. You must have friends, a lots of friends and you must have connections. Without friends and connections, it will be impossible for people to learn about you. Have you noted that – friends and Connections

You know, the best way of marketing is almost always through word of mouth, so the more friends that you have, the more popular you look and by association, your message can be distributed far more effectively.

In fact, I have seen many social networking sites where people may have thousands of friends, and because of their connections, they are spreading relevant information about themselves throughout all of their friends on their social sites whenever they send an update.

This makes for a much broader awareness of what is going on with whatever company or service you are trying to market. Being active is crucial as we pointed about above, but if you are active and you have no friends, then you might as well be talking to yourself.

So you want to make sure that you are bringing on new connections as often as possible, that you’re sending friend requests, and once you send those friend requests, that you grow your relationship with your connections as much as you can. After all, having a friend that doesn’t know about you is the same as not having a friend at all.

Mistake #3 No Profile Picture
When you sign up for a social site, depending upon what it is that you are marketing, you’re likely to find it beneficial to include a profile picture. Not a cartoon image, not a flyer picture, or any kind of thumbnail image.

You need to have a picture of yourself. People like to converse with people they can see, and having a picture of yourself posted helps site users to feel the real person behind your social site profile.
Once you’ve made the decision to include a profile picture, make sure that it is going to be equal to whatever it is that you are marketing. If you are a lawyer, you want to make sure that you’re dressed for the part by wearing a suit in your photo. If you are a teacher, a business casual look may be more appropriate.
If you are somebody that works from home, then your style of dress should reflect a work from home atmosphere. Most importantly, make sure that your picture is tasteful and looks professional.
There’s nothing like a bad profile picture to turn somebody off very quickly from one of your friend requests. It is important to include a profile picture, and if that picture is going to do its job for you, it has to put you forward in the best possible light.

Mistake #4 No Information About You

When you sign up for a social networking site, please take the time to fill out the information about yourself. Taking the time to do this immediately makes you more sociable and related. People like to know your likes and dislikes, from your favorite movie, book, or hobby, all things that are especially important if you are marketing materials that you might produce.

If you are promoting a book, you would want to say your favorite book, of course, is your book! These approaches bring more awareness to the products that you are marketing. If you fail to include information about yourself, you are more likely to be rejected when you send out friend or connection requests.

The more information that you provide, the better, in as concise and simple a way as possible.

Mistake #5 No Website Links

If you are trying to promote any kind of service that you do on the web, and you’re not linking back to your personal website, then what is the point of being on the social site? Make sure that you provide website links within every social site that you sign up for.

Do it wherever the opportunity exists, including (when you obtain permission) on your friends’ home pages or where status updates are posted.

Always include your website link, no matter where you are on that social site. This will create a better listing for you on search engines, and it will also create a buzz to encourage people to visit your site.

Mistake #6 No Feedback From Other People

If nobody is leaving comments on your social site pages, you may find that the image of your business will suffer. The best way to encourage feedback on your own social site pages it to leave comments on other people’s pages so that they can respond back to you, thus creating increased communication involving you.

You might try complimenting others about what you learned from their business when you met them at a networking event, for example. It is always important to have feedback on your social site pages, if for no other reason than to ensure the best word of mouth advertising you can get.

So, when somebody comes to your social site and sees that you have wonderful feedback from an event that you attended, or something that you have done or sold, it elevates your credibility in their minds. This advances the confidence people have in your products, as there are few endorsements more powerful than seeing a little bit of positive feedback from somebody else.

So remember, always stay active, and be sure to leave many comments on the social sites of others so you can maximize feedback to your own site profile.

Mistake #7 Non “Attractive” Profile

To put it quite simply, what I mean by this is to make sure that you dot all your I’s and cross all your T’s. It’s very important to ensure that your social site is well put together. For example, on many social site outlets, you are able to create your own backgrounds or even your own custom layout.

If that kind of flexibility is available to you, make sure that you use it wisely to keep the look of your pages clean and tasteful. Avoid the tendency to overdo it by having too much going on with your backgrounds or “busy” themes, and go for the uncluttered look (you might try “thinking Google” in this regard).

Less clutter means more readability, which ultimately brings more attention to your social site and therefore, to you.

Mistake #8 Too Much Going On

I have seen too many people that sign up for social sites for the purpose of marketing their business in small price make one central and often-repeated mistake: they mix too many social site features with the business elements on their profile pages.

If you are using your social site for marketing your business, then make sure to show your visitors that you are a business minded person. Don’t confuse your message by signing up for things like trivia games such as Mafia Wars or The Dating Game.
You want to make sure that you are keeping your look as professional as possible, keeping in mind that people will clearly notice what it is that you do on your site. So, if you’re trying to market that you’re a lawyer a doctor, or a network-marketing expert, you want to be careful about overusing the non-essential social site features that you join.

Again, you want to show that you are very professional, that this is your business, and that you excel in your field of expertise rather than social site pastimes or contests. Too much mixing of business and pleasure can serve to turn someone off immediately, so do your best to keep it simple and keep it all about business.
If you want to take advantage of the entertainment aspects social sites offer, then consider having two separate social sites – one strictly for your business, and one for your personal use.

But be careful, because some people may be of the type to research both your personal site and your business sites, so be cautious about what you post. Personally, I favor keeping everything that I do on my social sites completely business related.

Mistake #9 Impersonal Communication

Sometimes, people will create a social site and just send bit quotes, back to back. A better approach is to ensure your communication is specific and related directly to you, such as pointing out something interesting you did during the day or something relevant about your business.

You always want to be sure to reinforce the fact that there is a real person behind this social site and not just some robot creating random or irrelevant things.

Make sure that your site gives your visitors a feeling of comfort, so that when they come to your site they see a real person doing real things. This helps to keep your site personable, and thus enhances the likelihood that people will want to return for updates about you on a regular basis.

Mistake #10 Too Much Spam From Your Profile

Please take note, Social networking sites are not designed to facilitate freely spamming people with your idea, your event or your business. Be careful to avoid the appearance of spam with your marketing efforts so that your visitors don’t get the wrong impression about what it is that you are trying to accomplish.

Spam is a big turn off factor, as social networking sites are designed to create relationships and promote networking rather than becoming an overwhelming, 24-hour source of nothing more than commercials and sound bytes.

Accordingly, your mission should be designed to create relationships, maximize networking opportunities, and foster new friendships, so that down the line your status updates and site activities will come to be positive things that people associate with about you.

There is no need to add gimmicky lines, or any kind of false information, to bring more attention to your social site. In fact, these things only serve to leave a sense of distaste with your visitors, so work hard to set yourself apart from the gimmick masters and spam producers.

You will find that your thoughtful and expressive site will be a refreshing break from the day-to-day avalanche of advertising spam people have to contend with. And that break may be just the one you need to put your business firmly at the front of your visitors’ minds.

Conclusion
In my experience, there are many factors that limit or reduce the effectiveness of a social media website presence. By avoiding these “top ten” common mistakes, you’ll be well on your way to presenting yourself in a constructive and profitable way.

Tags: bookmarking, Off page Optimization, off page optimization tricks, rakesh, SEO, social media

SEO – what to do to keep up for the rest of 2015

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Search Engine optimization has been more tiring than 2015, it has constantly been changing, the change from desktop to responsive mobile web design, the algorithm changes etc have already made the webmasters do lot more than any year than the year 2015.

To keeep up to the pace for remainder of year, you must take an all-inclusive approach. Today’s SEO can be broken down into three key areas: 1. Technical aspects 2. User Experience, and 3. The Content of the pages. Following is a run down of each of these.

Technical SEO

Tweaking the code to make it more Search Engine friendly is very important, Performing strong keyword research is key for this step, because those keywords will be integrated into all aspects of your website from meta descriptions to title tags. Technical SEO means making sure each and every page on your website has a clear description and gets read by Google correctly. Important elements include:

– Proper Keyword Usage: Keywords should be used (but only 1-2 times) in the following: URLs, meta descriptions, page titles, website text, ALT attribute, canonical tags and H1 tags.

– Website Errors: There should be no 404 or server errors on the website, nor should there be any duplicate content.

User Experience

User experience is key when it comes to SEO. Your website, which should be generated by designers and content creators together, needs to be easy to navigate and use. What do you want your user to do? Contact you? Purchase something? This is sometimes called “inbound marketing”, but it’s important to keep UX in mind when designing (or restructuring your website). Important elements include:

– Website Structure: Does the website structure make sense? Your site must also be optimized for mobile (or you may get docked by Google).

– Website Speed: Slow websites are bad from an SEO and UX perspective. Make sure all images are optimized and compressed and clean up any excess JS or CSS on the site.

The Content

Content is now dubbed “fat” and “thin” content, Google distinguishes between types of content on a website and social media. First, the content on your site must be “fat”, which means eBooks, white papers, strong, shareable blogs. You don’t want “thin” content which is poor guest posts and outdated text. This goes for social media as well. Your social networks all go towards your SEO, so choose what networks you want to focus on and make them great.

Another part of content is public relations. Some call this “the new link building”, but you want strong content being written about your company, linking to your site as well. These inbound links can be from press releases or stories about your company, but the stronger the source (aka where the post comes from), the stronger your website optimization will be.

SEO tactics change frequently, but these tactics will get you through the rest of this year. If you haven’t thought about some of these elements, then make sure you do before we see another Google algorithm update.

12 Points to consider when implementing Google analytics

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Google analytics is a great way to track the traffic on your web site. It is not just free but it is the most easiest, reliable and complete analytics tool for any size of the website,

It can be installed on a smallest one page site to a large website with thousands of Pages. Seting up Google analytics is very easy, just visit http://www.google.com/analytics/ login with your google ID and add a website and paste the code at the footer of each page of your web site.

This is usually quite enough but Google offers a lot more than just tracking visitors, there are atlease 12 features which are usually unexplored but are very important and useful for any website.

Following are 12 features of Google Analytics that must be checked to take full advantage – because better data means a stronger ability to form better insights and make better decisions around your digital marketing activity.

1. Goals

If you are asking the user to take an action on your site, you should be tracking it. This could range from making a purchase, signing up to an email newsletter, or even submitting a form. Setting up Goals allows you to not only measure and report on these conversions, but to analyse the traffic source, device, and location. A monetary value can also be assigned to each goal to assist in ROI reporting and optimization.

2. Funnel Visualization

Where there are multiple steps in a goal, like completing a transaction over a few pages, be sure to setup the funnel. Using the Funnel Visualisation tool, you can understand at what stage the dropouts are occurring and stop leaking leads. Fixing user experience, A/B testing or remarketing might all be tactics to explore once you’ve seen what your funnel looks like.

3. E-commerce Tracking

If your business is around e-commerce, it’s a no brainer to enable this enhanced conversion tracking. This will allow a deeper level of reporting across product sales, categories and revenue. Again this provides incredible value when you analyse where these visits are coming from and how your digital marketing activity is performing.

4. Event Tracking

By default, other than tracking which pages a user visits, Google Analytics doesn’t tell you a lot about how people interact with your site. To measure interactions, such as how many people click on a share button, or how many users watched a video, you need Event Tracking. To better understand these behaviours, each custom interaction can be manually tagged to report directly into Google Analytics each time the event is trigged.

5. On-site Search

What users search for on your site tells you not only what people are looking for, but also what they couldn’t find. The most searched for queries inform you about what content is missing, or if it couldn’t be found easily in the navigation or on the front page. By default Google Analytics won’t report on these searches, but it’s usually not hard to set it up. Learn more about Site Search here.

6. Google Account Linking

Google Analytics integrates incredibly well with the rest of Google’s products such as Adwords and Adsense. Manually linking these accounts automates much of the reporting, gives you greater insight across the products and puts all your data in one place.

7. Exclude Internal Traffic

If you, or your employees, are constantly on your site there’s a good chance they’re skewing the data. Measures like conversion rates and dwell time will be softened by internal traffic and testing. Avoid this by excluding this traffic based on a specific IP address.

8. Cross Domain & Sub Domain Tracking

If your site has sub domains (eg. blog.brand.com and www.brand.com) or you need to track across different domains, ensure all your data is being captured and sits in the one Google Analytics profile. Setting this up also allows you to manually exclude domains as you need to. For example, on many e-commerce platforms paypal.com is attributed as a popular traffic source (due to the nature of the shopping cart), but this can be excluded to better understand where the sale really came from.

9. Google Tag Manager

Implementing the Google Analytics code and maintaining it can be painful if you’re not the Webmaster. It can be slow, inefficient and cause problems if not implemented correctly, especially if writing code isn’t in your job description! Google Tag Manager addresses these problems, requiring you to only install one piece of code once. Once this is in place you can easily amend and add new tags quickly and without breaking anything – you won’t even have to annoy the IT department.

10. Enable Remarketing

If you’re going to run remarketing on the Google Display Network, make life easy by turning on the remarketing feature. This will allow you to easily create custom audiences and export them to Google Adwords.

11. Enable Demographic Reporting

Google Analytics can report on demographics and interests of your visitors – you only have to turn on the functionality. Using data from across the Google products, you can better understand who your visitors are and how to target new leads.

12. UTM Tagging

Although it’s not technically part of setting up Google Analytics, consider how UTM tags could help you better understand your digital marketing activity. Tracking clicks across display, email, social, etc. and their impact on your site is powerful data, especially when combined with the above tools.

Privacy Policy Considerations

Before enabling the features above, or even installing Google Analytics, consider how it may impact your Privacy Policy.

Complete On Page Search Engine Optimization Guide

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Well Designed Website make a sale. Please take some time to seriously evaluate your website and follow the steps provided in this guide that can help your to achieve high ranking in the search engine and can bring a lots of targeted traffic to your website. If you are able to implement the recommended methods in this guide. I am 100% sure, Your site will be in the top 10 in all the search engines.

Following are the most important factors any search engine give while ranking any website in their algorithm.

Title tag, The main body Text, Meta tag, Link popularity, Domain Name, Heading Tags, No of Keywords, Bold and Italics, Folder Name, Image Alt Tag , Title attribute and keyword in the beginning of the sentences.

On the Basis of their importance, we can rank them as follows

Title Tag 2.0
Link Popularity 2.0
The Main Body Text 1.5
Domain Name 1.0
Keyword Density 1.0
Heading Tags 0.5
Proximity of Keywords 0.5
Bold or Italic 0.4
Folder or Filename 0.4
Meta Description 0.3
Alt Tag 0.2
Title Attribute 0.1
Meta Keywords 0.1
Total Score 10
Title Tag

Title tag is the Most important tag of your webpage.It is Basically short description of your website, and the most important keywords ( words ) must go here. Must see video on Keywords research on Google adwords Keywords tool.

Every webpage must have a title tag and that must be unique.Don’t use the same title tag multiple times in your website. It should be inserted inside your webpage like this . Two most recommended tools for finding keywords are Google Adwords Tool for HTML based webpages and Keyword Spinner for WordPress.


101 Search Engine Optimization Guide Tips

How to write better Title Tag

.It should always appear just after the heading tag .
It should be specific and must contain your desired keywords or phrases
Use only keywords and phrases that are also available in your body text on your Page
You can use the same keyword twice to attain more keyword density, But make it very sure they must not appear side by side.
6-12 words ( Less than 60 Characters) are considered as a good length for a title tag.
Consider using both form of the keywords i,e singular and plural form of the keyword.
It should be readable like a phrase that make some grammatical and logical sense, not collection of keywords.
Try to place your primary keyword and the starting of the title tag.
Keep the words in Title case ( Example 101 Search Engine Optimization Tips )
Make sure to avoid search engine stop words or words Like Home, Index, No-Index, Default etc.
Avoid using superlative in your title Tag like Cheapest, fastest, The best , Oldest etc.)
Try to Minimize the use of Commas in the title tag.
Strive for Keyword Density between 25-30% for each Keyword.
Always remember to close this tag with
All pages must have unique and Descriptive Keyword Phrases in the title. One page of your site may be Seen as more relevant for a particular keyword when compared to another )
Try to Keep title tag as Unique as possible in your website.
Do not Change your title tags regularly.
BAD PRACTICES

Kerla, backwater, Land,river
money, online, earn <title/><br /> GOOD PRACTICES</p> <p><title> Kerla- The Land of river and Backwater
Earn Money Online
The Main Body Text

How to write better Main Body Tag

Keyword Prominence :Make sure to put the Most important keywords in the Beginning of your carefully crafted Paragraph at the beginning of your Page.A Keyword that appear nearer to the top of the page area will be considered the most important keyword/keywords.
Keyword Density : If your page contains less than 500 words. Keeping 1-3% keyword is considered a better one, if your page contains more than 500 words, your can consider between 3 to 5% keywords.
Try to provide minimum 250 words and maximum 750 words in each page. This is not a hard and Fast rule but it is observed that long pages are often bypassed by the visitors.
Use CSS instead of Tags.
Try to avoid all java scripts that are coming through some external files.
Try to avoid image button and Java scripts links,try to keep in pure text links.
Use heading tags ( h1,h2,h3) . Most search engine love h1,h2,h3 tags. Try to put your important keywords or phrases here.
Repeat the tag in the page heading if possible.<br /> keyword Proximity : It refers to the closeness between two or more than two keywords.Try to keep as close as possible your possible keywords or phrases , which is generally searched on the internet as a single phrase.<br /> Place some important keywords in Bold and Italic.<br /> Use alt tag to Describe your images.Alt tag are used to define the images, if the user turned off the graphics. This description will appear in that placeholder. Some Searching engine including Google search keywords in alt tags also.<br /> Insert comments tag in your Pages. Some search engine even read these comment, so you can use this feature to get some more traffic from these unknown search engines.<br /> Make sure the code of your home page should not bigger than 32K. Put only the most relevant and important information on your Home page.<br /> Try to keep Your font size to a minimum of 11px or 12px. These are highly recommended font size.<br /> Try to avoid nested Loops ,Specially in <Tables>. Instead of table try to use CSS to present your data in Tabular format or USE list tags.<br /> Use W3C technologies and Guidelines. Recommended browser is firefox with web development plugins to check your CSS and HTML.<br /> Try to target only two or three main keywords for a whole website.<br /> Try to avoid same keyword multiple times in the same row.<br /> Update your body text on regular intervals. ( Many Search Engine prefers website, which update it’s contents on regular basis )<br /> Meta Tags</p> <p>Meta tags are the tags which appear after the title tag in the code of your webpage.These are used to basically attract the search engines. The basic Syntax of meta tags are as follows</p> <p><HEAD><br /> <TITLE> Your page Title goes Here



How to Better USE Meta Description Tag

Write your meta description in sentence structure.
Should be relevant to the similar 25-30 word (under 150 characters) description of the first text within the visible page.
Do not repeat your keywords more than 3 times in description tag. If you need, make alternatives (e.g. ‘prescription’ and ‘prescriptions’ can be used 3 times each).
Minimize the use of “stop words” such as “and, the, of”.
Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
Try to include this tag in all pages by describing the content and it should be unique.
Don’t load your Meta description with only keywords.
Strive for 6%-20% keyword density.
Use different Meta description tag for each pages.
How to Better Use META Keyword Tag

Keep 100 to 250 characters to get better results.
Start with the most important and then proceed to less important. Do not provide more than 5 or 6 keywords here.
Use keywords or Phrases related to your niche.
Do not repeat any word more than 3 times.
Do not place repeated keywords close together.
If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.
Use keywords that are actually on the page and reflect the essence of your content.
Try to use keywords in your Meta keywords tag with comma, not by space.
Try to use small case in keyword/phrases
(eg: replace the keyword phrase – “Website Design” with “website design”)
Strive for 4%-10% keyword density.
Spider Friendly Navigation

Tips on Creating Spider Friendly Navigation

Use keyword/phrase that best describes the target page.
Always use your primary keywords in the link text least one or more on the page.
Try to place your primary keywords at the starting of a link text if possible.
Try to use Title Attribute in the text links.
eg: The link label goes here
Avoid using image maps, if needed make it sure to add text links at the bottom of all pages
Do not use long text; limit 40-50 characters in a link text.
Avoid using JavaScript links
Create text links and use a common navigational menu for all the pages.
Make sure the pages on your site to be linked to one another, especially the home page.
Try to include a Site map if you have more than 30 pages. ( Google XML sitemap is one of the best sitemap generator plugin for wordpress )
Submit an XML site map to Google, yahoo,Bing and other major search engine.
Limit the number of links per page to less than 20 for better results.
If your Website using Flash, make it sure to add text links at the bottom of the page as a supplement to the Flash navigation. (Google now takes links from Flash)
Try to use keyword phrases in the HTML and image file names
Keep your file names hyphenated (eg: http://www.make-money-online.htm)
Bad practice:

click here
Money
Good practice:

List of hotels in New York
Make Money Online Games
Increase Link Popularity

A Good optimized Website with higher link popularity will always rank higher in the search engines as compared to other having poor link popularity.

Tip to increase Link Popularity

Try to get reciprocal link between the site having same interest or same type of business/Industry.
Incoming Links should use your keywords. Whenever you are trying to exchange links use your keywords as the title of your Links
Links to others with higher page rank. You can use Google toolbar to check page rank information of any website.
Include your reciprocal page link from the main page of your website.
Avoid using link text such as “Links”, “Link Exchange” Use “Resource”, “Sites to watch”,” Friends and Partner”,”Networked Sites”
Try to build Link categories which best match your keywords or your site
Do not Provide more than 20 links per page, if required split them into pages.
Try to use brief information along with each outgoing links
Find out relevant blogs and forums without software, Post good comment on these sites to get some quality back-link to your site .
Some Useful General Tips for Search Engine Optimization

Make sure your website is complete in all aspect, Spell check , online before submitting to all the major search engine.
Try to include robot.txt , so that crawler should not index unwanted directories.
if a site was developed in some other language other than HTML like flash. Make is very sure crawlers have some static information to index. This static information must contain your vital keywords
Try to register your site in Dmoz if it is not already registered there.
Read each Search engine guideline exclusively and follow them strictly.
Use relevant meta tags in all the Pages
Use a proper keyword density checker software for your website pages. if these are HTML based then use SEO software like IBP ,WebCEO, if your website is based on wordpress YOAST SEO is highly recommended.
If you are using FRAMES, try to include tags with keyword rich contents in the main page.i,e the page contains .
Keep your all contents in the root directory if possible. it will be easier for the crawler to search and index and also takes less time to load.
Don’t use image links in the main pages. if anyhow used make use of ALT tags properly. Alt tags must contain your desired keywords.
Do not try to cover too many topics on the same pages. it dilutes the relevancy of your main keywords.
Try to include your company’s physical address on the main page, if possible include a Telephone Number.
Make Sure your home page must load in less than 6-8 seconds. Install Google Page speed to check your Landing page Loading time and some general suggestion to improve it.
Optimize your Images and try to keep it as low as possible. Smush-it is a popular wordpress plugin to optimize your webpage on wordpress Plate-form.
Don’t include more than 100 outgoing links from your home page.
Try to use CSS and always call them in tag.
Use Longer or plural versions of your keywords also wherever .possible.
Try to register your domain name with your targeted keywords or phrases separate keywords with hyphens.
Update your important pages on regular basis.
Check your pages for broken links properly and try to fix them if found anyone.
Use relevant Images for your webpage. A relevant image can increase the value of your webpage. Try to include at-least one Image per webpage with proper ALT tag.. Un-relevant Images can also tarnish your well crafted webpage.
Common Mistakes to Avoid on your website.

Strange color combination that make is really hard to read your contents.
Too small or too Large fonts on your web pages
Unrelated advertisement on your webpage- that can distract your viewer/reader.
Hidden text ( The text which match the background of your webpage color and does not appear or unreadable)
Instances or 5 or 6 keywords that reappear in a row.
Submitting to your website to FFA sites.
Duplicate Pages, doorway pages and cloaked pages.
Redirection from home page to other.
Automated Submission of your websites using some sort of software.
Submitting your site more than once in a month.
Keyword stuffing in comment tags, Meta keyword tags and ALT tags.
Participation in Link Farms.
Use of tag in HTML header.
Using Trademarks or Company Names belongs to others in your Meta tags.
If you Think all these things you can not handle easily and want a simple SEO software to streamline your on page optimization task, We highly recommend IBP and WebCEO. If you are running your site on wordpress, I personally recommend SEO Pressor.

These are some of most common On Page Search Engine Optimization tips and tricks. If you are ready to follow these tricks on your upcoming site or existing site. I am 200% sure you are going to rank your desired webpage on the first page of major search engine and will also receive a lots of targeted traffic.

If, I have missed something in this Tutorial or left something, Please correct me dropping message at the bottom of this post. I will be highly thankful to you.

Google Adsense Tricks:Get Approval In Just 2 Days

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Just creating the blog and writing articles will not earn you money from internet. Placing ads and affiliate marketing helps you to earn good from your blogs and that too with no investment. Just attract more visitors or readers to your blog and earn good amount from your web property. But now a day Google is very strict for the approval of google adsense account and other all revenue sharing ads programs are not so successful as adsense. People are trying hard to get approval from adsense but are not able to do so. In the start i had also tried for 3 times but all time my application was rejected.

After that i found 2 tricks to get Google adsense approval in just 2 days and that too with no need of website. So i thought to share the same with all and help all to generate revenue from their blog. You have to just follow few steps and then you get google adsense approval in just 2 days.

Trick 1:
Just follow the below mentioned steps and you will get adsense approval in just 2 days.

Go to http://www.flixya.com. It’s a Video sharing website.
Register your account there and share at least 3 videos or PPT Presentations. Create blogs and share your articles from that blogs, also share some images and photos.
Then when you create your profile on this website you get a new form in the 2nd step, i.e. the google adsense registration form. Enter a valid email address to open a adsense account. I prefer gmail for better results.
After you sign up it gives you a publication Id and then after 2 days your account will be approved.
This is one of the tricks to get you google adsense approval in just 2 days.

Trick 2:
If you do not have any videos or PPT presentations to share on the above website then i have another trick to get you approval of adsense in just 2 days. You have to just follow the mentioned steps and that all done.

You all may be aware of Indyarocks, the 1st step is to go to http://www.indyarocks.com/ and register a account with them.
After you register sign in to your account and click on earning link on the right sidebar in your profile.
Indyarocks is a channel partner with google adsense which helps you to earn revenue with them by sharing and creating blogs. But you need to satisfy their following conditions for adsense approval. Note the below mention conditions of indyarocks to be full filed for adsense approval.
Your Profile must be at least 80% complete.
Your profile privacy should be set to everyone.
You must upload at least 10 photos to your profile and the privacy of the photos must be set to everyone.
You must post at least 2/3 blogs and the content must be unique and the privacy of the blogs must be set to everyone.
Just statisy these above mentioned conditions and then apply for google adsense account from indyarocks, you will get a confirm approval in just 2 days.

Hope you all may benefit from the above mentioned tricks and get approval of google adsense account in just 2 days and earn a good amount from your web property. [original work of nikhildaiya of http://www.expertseoguide.co.cc/ ]

Easiest Way to Find Relevant blogs and Forums- without Software

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Every webmaster/blogger or link building professional wants relevant blogs, forums and all the other related sites on a particular keyword/ keywords to create link, but don’t know how to find them, A lost of companies promise SEO Software to do this simple task.

Google is always there to help you but a lots of people don’t know How to use Google and how to put a proper query in Google to get their Desired results.

No blah blah…. come to the point, Direct Solution.

How to Find Relevant Forums

KEYWORDS “powered by phpbb” inurl:/forum
KEYWORDS “powered by vbulletin” inurl:/forum
KEYWORDS “powered by smf” site: /forum

KEYWORDS “powered by phpbb” inurl:/community
KEYWORDS “powered by vbulletin” inurl:/community
KEYWORDS “powered by smf” inurl:/community

How to Find Relevant .edu forums

“powered by vbulletin” site:.edu
“powered by phpbb” site:.edu
“powered by smf” site:.edu

RELEVANT blogs that allow comments

KEYWORDS “powered by wordpress”
KEYWORDS “leave a comment”
KEYWORDS “reply to post”
KEYWORDS “leave comment”

RELEVANT blogs that allow comments with keywords as anchor text

KEYWORDS “this site uses keywordluv”
KEYWORDS “this site uses commentluv”

How to Find .edu sites that allow comments

KEYWORDS “powered by wordpress” site:.edu
KEYWORDS “leave a comment” site:.edu
KEYWORDS “reply to post” site:.edu

9 Business Plan That Guides Your Success

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Writing a business plan isn’t optional just because you consider this simply a home business. You are a small business owner. A written business plan is required to secure finances or investors in your new home business. Starting a home business with your own funds and ideas doesn’t mean you don’t need a business plan.

A written business plan is critical to every home business. The thought process and research involved in writing your business plan will reveal the blue print for your home business.

There are numerous paid and free business plan products that you can use to develop your own home business plan. Unless you are seeking investors in your small business, you can learn how to write a business plan that keeps your business working toward your goals. To have a well written small business plan, you will find your goals easier to reach and keep track of your progress both with building your customer base and sales.

Starting a home business without a writing a well thought out business plan is like building a house without a blue print to guide you every step of the way.

Your home business foundation built on these eight areas will give your business a strong identity and focused sense of direction to help you plan and manage your business effectively.

Tip #1 Business Summary.

dropBox

Check out the Landing Page of Dropbox.com and You will find that they have crystal clear vision about their vision and marketing plans and everything they want or offer.

Write out a description of your business. What kind of company do you want to build? A well written description or summary of your business often propels you through each step of how to write a business plan.

Writing the summary first means you will always have the basic premise of your home business idea at the top of everything you put in your business plan.

Tip #2 : Name Your Business.

business name

You may think that your direct sales business already has a company name but that is not the name of YOUR business. Creating a distinct name for your business will help make your plan. Before Naming your Business name answer these questions

Does your business name reflect what you offer? Just as i mentioned in my previous image DropBox, EverNote are some Good example.
Is it easy to remember? Google, Yahoo, Ask Simple easy to remember and also qualify the 12 criteria of a Good domain Name.
Does it have strong branding potential? It all depends on the type of service you have in your mind or how much you want to expend in future.
Should you reconsider your current business name if it not working with your product?
Recommended Avoid
Words That are difficult to pronounce.
Words That Can be pronounce in several ways.
words from a Language foreign to the target market.
initials or strings of
Recommendation
Combining relevant words : Combining two or more words that define your business can produce an original name. Good Example Travelocity, BhartaMatrimoney.com.
Paining an Image : Just like pepsi and cocacola has. These two does not fit anywhere in the criteria still have a Big Name. – IMAGE
Using Prefixes and word Segment : Combined words can convey a message. Using common prefixes or suffixes.
Make sure the name of your business fits not only your product or services but your mission statement.

Tip #3 : Itemize Your Products or Services.

Write out descriptions of your products; how do they look, smell, taste, feel or how your services will help others reach their own goals in life.

A typical product listing of Samsung Galaxy Tab on flipcart.com

NoteDown Specification

How will your offerings improve the lives of others? Sort through why others aren’t already doing it and if they are offering exactly what you are going to offer then what prevents the competition from doing it better or more cheaply than you are.

Tip #4 : Mission Statement.

a-good-mission-statement Your mission statement is a concise clear summary of the goals of your business. In your mission statement, you will define exactly what your business does, the products or services offered and what makes your business unique above the competition.

Writing the bottom line of your business goals into your mission statement will guide the rest of your business plan.

Tip #5 : Business Assessment.

A major portion of your home business plan is a detailed assessment of four areas: your strengths, your weaknesses or limitations, business and marketing opportunities and threats or barriers to your potential success.

At this stage of your business plan, you will be looking at your industry. Your work experience and talents that will add to your business would fall under your list of strengths.

Your lack of knowledge or funds could be listed as your weaknesses. Take into account how broad your industry is when you are looking at your strengths and weaknesses. If you have little money for start up then you will need to be creative in your marketing and running your business.

Will your weaknesses mean your opportunities for success are limited? Will your talent surpass your lack of funds?

Opportunities for business growth may be dependent on your networking contacts or website design. Every business owner should remain wary of all threats to business success.

Planning for problems before they arise will make running a business easier and more successful in the long run. As you can see this aspect of business planning is critical to all of your vision, your mission statement, your goal setting and running your home business.

Tip #6 : Goal Setting.

Write your vision for your business. Be specific. You can revise this as your goals and mission changes. How do you envision your business a year from now then five years from now? Write out your goals and objectives. Break down each product or service into their own set of goals. Plan for expansion as your business evolves.

Goals are useless unless you can measure your progress towards them and plan to regularly assess which goals have been met or still need to be fulfilled. Make your goals specific and time sensitive. With each business goal, itemize what needs to be in place to reach each of your goals.

Outline what steps you will take to reach the goals for your home business. Mark your calendar when its time to re-evaluate your goals and re-align your vision for your business to match the direction your business is going.

Celebrate when you reach your goals and regroup when you realize you missed the mark. It’s important to decide what you consider to be a major loss and what you will accept as unsuccessful. Knowing what you will accept and absorb as a business loss before it happens will help prepare you for when it actually happens.

Tip #7 : Target Market.

Research your desired target market. Identify who you expect to buy your products or services. Write a profile of your average customer. You need to know your target before you are able to aim.

Study your potential customer’s behavior.

Where do they shop?
What do they read? Do they move in specific social circles?
Who wants or needs your business?
Who will benefit from your product?
What type of people will find your business a necessity?
You cannot expect to fill a need or desire of a customer if you do not know what makes your offer unique and necessary. Look at those that offer similar products with success. Write out how you can rise above and differentiate yourself from the competition. At this stage of your business plan, describe how you can stand out from the crowd.

Write down how and why your company is better than the competition. Study the competitions latest marketing strategies then outline here how you plan to counteract their business moves to give you the edge you need to stay unique and effective.

While studying your customers and competition, take the extra time to identify complementary products or services that may fit your current business plan that may give the edge you need to compete in the future.

Tip #8 : Sales and Marketing Strategies.

How will anyone know your business exists? What steps will you take to make your business known? How will your customers find you? What can you do to ensure that you attract the customers you seek? How will you track your efforts? How much money do you have to put these strategies in place?

List your strategies – press release, printed catalogs, business cards, open house, craft fairs, business, conventions, virtual expos, sales letters, etc.

Determine whether you will market exclusively online, locally to your warm market or a combination of both. If online marketing is part of your business plan then include an internet marketing plan to include your domain name and host, whether you will hire a professional website designer or do it yourself, your business logo and e-commerce set up.

Tip #9 : Business Start Up.

Determine what equipment and services you will need to run your business to include setting up your home office, equipment, supplies, product inventory, customer record keeping, and book keeping.

Create a checklist of professionals you need to secure for legal and financial advice, advertising expertise, office assistance or tax expertise.

Starting a home business can be exciting and scary because it is Your dream that you are working towards with each work day.

To write a business plan, means a great deal of commitment to the process. The process of writing a business plan will bring you closer to understanding yourself, your business goals, your company identity and reaching your potential customers.

Although these areas are critical to writing a business plan, there is much more that will be added to your plan over time. Each time you reach a goal or discover a barrier to making the sale ~ you will return to your business plan and revise your goals, strategies and techniques.

Business success is in the plan and implementation but also in the ability to adjust and redefine your business goals to meet your customers need or desire while letting you design your home business your way!