Daily Archives: July 11, 2015

MTS India is adopting open source software to cut costs

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mts-indiaNEW DELHI: MTS the combination of Reliance Communications (RCom) and Sistema Shyam Teleservices, are increasingly adopting open source software as it helps them significantly cut costs.

The two telcos say using open source software allows them flexible options for their networks to meet demands for new services besides freeing them from high licensing costs related to proprietary software.

“The implementation has brought down the need for licensing of software as well as the manpower requirement that has to be actually trained by these IT partners of ours,” said Alpna J Doshi, chief information officer at RCom. She said sustaining licensed software is costly.

Open Source software are commonly free with availability of the source code for the community, adopter and end user to study and modify as per their needs.

Proprietary software typically prohibits access to modification of the source, and are usually available through licensing which comes at a cost.

Both RCom and MTS are using open-source software for their Business Support Systems (BSS) like billing & CRM, data and voice value-added services, applications, tele-databases and Virtualization of the server system.

MTS India chief information officer Rajeev Batra said freeware, or open source software, has helped the company reduce development plus applications management costs.

If put financial value to open source (replaced with packaged software), then it can be estimated to be around 20% of the overall software cost within MTS India, he said.

Rcom’s Doshi said roughly 20% software within the company are open source and that mass scale adoption of such software would happen over the next two years. “Mobility and fault management applications which are currently on remedy perhaps can be migrated to open source, as industry evolves and matures enough to have higher level of maintenance,” she said.

Their move comes at a time when the central government has mandated that all of its software requirements should be met through open source. In cases when proprietary software is adopted, the concerned department needs to justify the reasons for the same.

Top telecom operators Bharti Airtel, Vodafone India and Idea Cellular declined to participate in the story.

Analysts reckon that open source is a step in right direction for telcos as it helps them achieve faster time-to-market, significant reduction in principal expenses and stronger mobility offerings.

Sanchit Vir Gogia, chief analyst & group CEO at Greyhound Research, said the prime benefit of adopting open source approach for telcos is that such software can be altered as per the outcomes required.

10 Big Mistakes On Social Networking Sites

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Join Social Networking site to get a lots of traffic – This is the first advise given by the Search Engine Optimizer to new comer. ” Joined almost every social networking site, still not able to register significant changes”. So why these SEO Gurus all the time say off page optimization can change the fate of your blog/site.

Take care of these 10 mistakes and check which one is yours, if you thing none of them is committed by you or your Search Engine Optimization Company, rest assured – You are a lucky guy. Traffic and revenue is coming to you just wait…………..

Mistake #1 : Lack Of Activity

A lot of people carry the misconception that all one needs to do is sign up for a social media site, and the flood gates of self-promotion will open wide. But nothing could be further from the truth! You must be active on your social media site in order to attract attention to anything you may be promoting.

Otherwise, the site’s members will have little or no information about you,which will render your exposure all but non-existent. The best way to avoid falling victim to this problem is to simply take the time to log in each and every day, and take advantage of the site’s features by searching for people, topics, or articles that you find interesting. Additionally, it’s important to post updates about yourself as often as you can.

This practice helps to ensure that you maintain a level of interest about you among the site’s members. By staying active in this way, you magnify interest in you, right along with awareness about the product, service or concept you are promoting. Be active, or risk being invisible!

Mistake #2 No Connections Or The Wrong Connections

The right connections are very important in order to achieve success from using a social networking site. You must have friends, a lots of friends and you must have connections. Without friends and connections, it will be impossible for people to learn about you. Have you noted that – friends and Connections

You know, the best way of marketing is almost always through word of mouth, so the more friends that you have, the more popular you look and by association, your message can be distributed far more effectively.

In fact, I have seen many social networking sites where people may have thousands of friends, and because of their connections, they are spreading relevant information about themselves throughout all of their friends on their social sites whenever they send an update.

This makes for a much broader awareness of what is going on with whatever company or service you are trying to market. Being active is crucial as we pointed about above, but if you are active and you have no friends, then you might as well be talking to yourself.

So you want to make sure that you are bringing on new connections as often as possible, that you’re sending friend requests, and once you send those friend requests, that you grow your relationship with your connections as much as you can. After all, having a friend that doesn’t know about you is the same as not having a friend at all.

Mistake #3 No Profile Picture
When you sign up for a social site, depending upon what it is that you are marketing, you’re likely to find it beneficial to include a profile picture. Not a cartoon image, not a flyer picture, or any kind of thumbnail image.

You need to have a picture of yourself. People like to converse with people they can see, and having a picture of yourself posted helps site users to feel the real person behind your social site profile.
Once you’ve made the decision to include a profile picture, make sure that it is going to be equal to whatever it is that you are marketing. If you are a lawyer, you want to make sure that you’re dressed for the part by wearing a suit in your photo. If you are a teacher, a business casual look may be more appropriate.
If you are somebody that works from home, then your style of dress should reflect a work from home atmosphere. Most importantly, make sure that your picture is tasteful and looks professional.
There’s nothing like a bad profile picture to turn somebody off very quickly from one of your friend requests. It is important to include a profile picture, and if that picture is going to do its job for you, it has to put you forward in the best possible light.

Mistake #4 No Information About You

When you sign up for a social networking site, please take the time to fill out the information about yourself. Taking the time to do this immediately makes you more sociable and related. People like to know your likes and dislikes, from your favorite movie, book, or hobby, all things that are especially important if you are marketing materials that you might produce.

If you are promoting a book, you would want to say your favorite book, of course, is your book! These approaches bring more awareness to the products that you are marketing. If you fail to include information about yourself, you are more likely to be rejected when you send out friend or connection requests.

The more information that you provide, the better, in as concise and simple a way as possible.

Mistake #5 No Website Links

If you are trying to promote any kind of service that you do on the web, and you’re not linking back to your personal website, then what is the point of being on the social site? Make sure that you provide website links within every social site that you sign up for.

Do it wherever the opportunity exists, including (when you obtain permission) on your friends’ home pages or where status updates are posted.

Always include your website link, no matter where you are on that social site. This will create a better listing for you on search engines, and it will also create a buzz to encourage people to visit your site.

Mistake #6 No Feedback From Other People

If nobody is leaving comments on your social site pages, you may find that the image of your business will suffer. The best way to encourage feedback on your own social site pages it to leave comments on other people’s pages so that they can respond back to you, thus creating increased communication involving you.

You might try complimenting others about what you learned from their business when you met them at a networking event, for example. It is always important to have feedback on your social site pages, if for no other reason than to ensure the best word of mouth advertising you can get.

So, when somebody comes to your social site and sees that you have wonderful feedback from an event that you attended, or something that you have done or sold, it elevates your credibility in their minds. This advances the confidence people have in your products, as there are few endorsements more powerful than seeing a little bit of positive feedback from somebody else.

So remember, always stay active, and be sure to leave many comments on the social sites of others so you can maximize feedback to your own site profile.

Mistake #7 Non “Attractive” Profile

To put it quite simply, what I mean by this is to make sure that you dot all your I’s and cross all your T’s. It’s very important to ensure that your social site is well put together. For example, on many social site outlets, you are able to create your own backgrounds or even your own custom layout.

If that kind of flexibility is available to you, make sure that you use it wisely to keep the look of your pages clean and tasteful. Avoid the tendency to overdo it by having too much going on with your backgrounds or “busy” themes, and go for the uncluttered look (you might try “thinking Google” in this regard).

Less clutter means more readability, which ultimately brings more attention to your social site and therefore, to you.

Mistake #8 Too Much Going On

I have seen too many people that sign up for social sites for the purpose of marketing their business in small price make one central and often-repeated mistake: they mix too many social site features with the business elements on their profile pages.

If you are using your social site for marketing your business, then make sure to show your visitors that you are a business minded person. Don’t confuse your message by signing up for things like trivia games such as Mafia Wars or The Dating Game.
You want to make sure that you are keeping your look as professional as possible, keeping in mind that people will clearly notice what it is that you do on your site. So, if you’re trying to market that you’re a lawyer a doctor, or a network-marketing expert, you want to be careful about overusing the non-essential social site features that you join.

Again, you want to show that you are very professional, that this is your business, and that you excel in your field of expertise rather than social site pastimes or contests. Too much mixing of business and pleasure can serve to turn someone off immediately, so do your best to keep it simple and keep it all about business.
If you want to take advantage of the entertainment aspects social sites offer, then consider having two separate social sites – one strictly for your business, and one for your personal use.

But be careful, because some people may be of the type to research both your personal site and your business sites, so be cautious about what you post. Personally, I favor keeping everything that I do on my social sites completely business related.

Mistake #9 Impersonal Communication

Sometimes, people will create a social site and just send bit quotes, back to back. A better approach is to ensure your communication is specific and related directly to you, such as pointing out something interesting you did during the day or something relevant about your business.

You always want to be sure to reinforce the fact that there is a real person behind this social site and not just some robot creating random or irrelevant things.

Make sure that your site gives your visitors a feeling of comfort, so that when they come to your site they see a real person doing real things. This helps to keep your site personable, and thus enhances the likelihood that people will want to return for updates about you on a regular basis.

Mistake #10 Too Much Spam From Your Profile

Please take note, Social networking sites are not designed to facilitate freely spamming people with your idea, your event or your business. Be careful to avoid the appearance of spam with your marketing efforts so that your visitors don’t get the wrong impression about what it is that you are trying to accomplish.

Spam is a big turn off factor, as social networking sites are designed to create relationships and promote networking rather than becoming an overwhelming, 24-hour source of nothing more than commercials and sound bytes.

Accordingly, your mission should be designed to create relationships, maximize networking opportunities, and foster new friendships, so that down the line your status updates and site activities will come to be positive things that people associate with about you.

There is no need to add gimmicky lines, or any kind of false information, to bring more attention to your social site. In fact, these things only serve to leave a sense of distaste with your visitors, so work hard to set yourself apart from the gimmick masters and spam producers.

You will find that your thoughtful and expressive site will be a refreshing break from the day-to-day avalanche of advertising spam people have to contend with. And that break may be just the one you need to put your business firmly at the front of your visitors’ minds.

Conclusion
In my experience, there are many factors that limit or reduce the effectiveness of a social media website presence. By avoiding these “top ten” common mistakes, you’ll be well on your way to presenting yourself in a constructive and profitable way.

Tags: bookmarking, Off page Optimization, off page optimization tricks, rakesh, SEO, social media

Most Important SEO Factors For a Good Website

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If you have your own website, you must want to get more and more visitors for your website and must fight for getting top rank in search engine like Google, Yahoo and MSN. When you get more and more visitors, your earning from the website will also goes on increasing. But there are certain crucial techniques by which you can place your website at high in search engine result pages. If you are aware of these factors, your website will play a crucial role in SEO world. To help every website owner, here are some important and most influential SEO factors that will build a successful presence in the search engine result pages. When you put them into your website, you will find a dramatic improvement in Google rankings.

USE KEYWORD ANYWHERE IN YOUR TITLE TAG: Keyword research is one of the crucial factors in search engine ranking. So, start with a good keyword research. Each page must have a unique title tag which describes what the page is exactly about. The title tag of the website must be easy to read and must be well written to bring more traffic. The keyword must be placed into the title tag, so that the readers can easily understand what the web page is about, but keyword should not be keyword stuff. If your website is for your local customer, then must include locality in your title tag. Concentrate on keyword that will help you for good ranking is google search engine and try to place this keyword at the beginning of the title tag.
USE KEYWORD FOCUSED ANCHOR TEST FROM EXTERNAL LINKS: Inbound links are crucial from other domains. These inbound links with your keyword as an anchor text are much better. They have great importance in SEO.
EXTERNAL LINKS RELEVANCY: Quantity as well as quality of the external links matter greatly. Links work as a vote and more links mean more votes, more links otherwise mean your page will get more popularity in Google ranking. Three relevant links from most popular websites is much better than 40 links from unrelated low-ranked sites.
UNIQUE AND FRESH CONTENT: Content is the king for all websites. If your content is good enough, this will read by more and more readers, this means that you are achieving more and more traffics. More traffic means your website is ranking good in search engine. Duplicate content lowers your web page rank. For good ranking in search engine add content on regular basis. Search engine works as a hungry children and hunger for good and fresh content with ample of information. So, add fresh and information rich content and by adding of viral aspect and plenty of best quality incoming links and you will get yourself an authoritative page and must rank well.
USE KEYWORD IN DOMAIN NAME: Add your keyword in your domain name which will give you a great SEO rank and ease your competition. New content for a domain which already has a strong presence in internet must value more by search engines like Google, Yahoo and MSN.

USE KEYWORD IN THE BODY TEXT: Use keyword 2-5% in your article and this repetition of keyword(s) throughout the content tells Google about the page and how relevant is the keyword for a particular search term, but do not overdo it. For good impression of the content bold the keyword(s).

Other important factors which help a website in good ranking are-
• Diversity of your link sources;
• Use keyword in H1 header tag;
• For internal links keyword in the anchor text;
• Use keyword in the page URL;
• Existence of the Meta description tag etc.