Search Engine optimization has been more tiring than 2015, it has constantly been changing, the change from desktop to responsive mobile web design, the algorithm changes etc have already made the webmasters do lot more than any year than the year 2015.
To keeep up to the pace for remainder of year, you must take an all-inclusive approach. Today’s SEO can be broken down into three key areas: 1. Technical aspects 2. User Experience, and 3. The Content of the pages. Following is a run down of each of these.
Tweaking the code to make it more Search Engine friendly is very important, Performing strong keyword research is key for this step, because those keywords will be integrated into all aspects of your website from meta descriptions to title tags. Technical SEO means making sure each and every page on your website has a clear description and gets read by Google correctly. Important elements include:
– Proper Keyword Usage: Keywords should be used (but only 1-2 times) in the following: URLs, meta descriptions, page titles, website text, ALT attribute, canonical tags and H1 tags.
– Website Errors: There should be no 404 or server errors on the website, nor should there be any duplicate content.
User experience is key when it comes to SEO. Your website, which should be generated by designers and content creators together, needs to be easy to navigate and use. What do you want your user to do? Contact you? Purchase something? This is sometimes called “inbound marketing”, but it’s important to keep UX in mind when designing (or restructuring your website). Important elements include:
– Website Structure: Does the website structure make sense? Your site must also be optimized for mobile (or you may get docked by Google).
– Website Speed: Slow websites are bad from an SEO and UX perspective. Make sure all images are optimized and compressed and clean up any excess JS or CSS on the site.
Content is now dubbed “fat” and “thin” content, Google distinguishes between types of content on a website and social media. First, the content on your site must be “fat”, which means eBooks, white papers, strong, shareable blogs. You don’t want “thin” content which is poor guest posts and outdated text. This goes for social media as well. Your social networks all go towards your SEO, so choose what networks you want to focus on and make them great.
Another part of content is public relations. Some call this “the new link building”, but you want strong content being written about your company, linking to your site as well. These inbound links can be from press releases or stories about your company, but the stronger the source (aka where the post comes from), the stronger your website optimization will be.
SEO tactics change frequently, but these tactics will get you through the rest of this year. If you haven’t thought about some of these elements, then make sure you do before we see another Google algorithm update.